An agency can win without pitching. And within the talk below, this there is an admittance that not all agency management can’t get this approach.
Do you pitch or not?
An agency has to make a commercial decision that is right for the business and team at the time – and over time. Some pitches can be won before the pitch, some can be won by not pitching, and some pitches should just be declined . So, don’t set a rule that will ties the the agency hands. Decide and make the correct commercial decision. Thats my view.
And here is Blair Enns on this subject:
From the IPA Business Growth Conference 2017
Navigating the emerging landscape
#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
He is Founding Partner at Metropolis Partners