Whilst I’m trying to not be fan of their food too much, there is something slightly eerie in the thought that if you lit up each outlet, from space you could see the full outline of the US based on the national penetration of McDonald’s.
And for those that are on a diet, you need to go to the Dakotan hamlets of Meadow and Glad Valley, South Dakota, which is 154 miles from the nearest of 13,000 US outlets.
The data visualisation is here
This map has been produced by Stephen Von Worley.Rod Geoghegan
1 October 2009
Navigating the emerging landscape
#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
He is Founding Partner at Metropolis Partners