#viral marketing, American Airlines meets Mr X, a tragic tale of brand failure

A presentation on the power of the consumer in using viral to achieve their own agenda and the result on a brand (and in this case, an individual involved).


 


 

Navigating the emerging landscape

#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
Rod Geoghegan plans and delivers growth in the marketing, advertising, digital, tech start-up and corporate space, through business planning, marketing and business development

He is Founding Partner at Metropolis Partners


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