#typed noted latest posts

#escoteric, website of the moment, ’90’s TV

One aspect of selecting a new product or brand name is that candidates need to be checked across all languages.  It’s important to check as Mitsubishi’s didn’t when they launched the Pajero SUV in Spain (proving this is not a new problem).[xyz-ihs snippet="-LIVE-ALL-POST-SIGNATURE"]

#planning, so what is web 3.0?

I’m collating random explanations, apologies if they are unsourced.   Navigating the emerging landscape#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration Rod Geoghegan plans and delivers growth in the marketing, advertising, digital, tech start-up and corporate space, through business planning, marketing and business […][xyz-ihs snippet="-LIVE-ALL-POST-SIGNATURE"]

#escoteric, website of the moment, brand and product nameing

One aspect of selecting a new product or brand name is that candidates need to be checked across all languages.  It’s important to check as Mitsubishi’s didn’t when they launched the Pajero SUV in Spain (proving this is not a new problem).[xyz-ihs snippet="-LIVE-ALL-POST-SIGNATURE"]

#advertising, Every Bank Ad.

This is the ad every FS provider has made, for them. When comedians start joking about product and brand differentiation, maybe it’s time to think.   Navigating the emerging landscape#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration Rod Geoghegan plans and delivers growth […][xyz-ihs snippet="-LIVE-ALL-POST-SIGNATURE"]

#advertising, ‘Twas the call before Christmas

Every year there is a heart pulling Christmas viral campaign and 2021 is no different. From the team at Wonderhood Studios this is topical, getting lost in a Zoom call …   Navigating the emerging landscape#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration […][xyz-ihs snippet="-LIVE-ALL-POST-SIGNATURE"]

#escoteric, website of the day, frame your wifi

Website of the day 10 November 2021 Very handy, frame your wi-fi …   Navigating the emerging landscape#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration Rod Geoghegan plans and delivers growth in the marketing, advertising, digital, tech start-up and corporate space, through business […][xyz-ihs snippet="-LIVE-ALL-POST-SIGNATURE"]

#business development, When making a saint is not the agency message

Getting the agency message across is difficult to get right. It’s also really easy to get wrong. Whatever tongue-in-cheek means, the following is not it. Becoming a  saint to get the message across is pushing it.  Even in the early 2000’s as this was. #thisdoesntwork The brochure follows …   Navigating the emerging landscape#typed notes […][xyz-ihs snippet="-LIVE-ALL-POST-SIGNATURE"]

#esoteric, When live events goes wrong, big time

When live events go wrong, and here are some of the most memorable ones.   Navigating the emerging landscape#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration Rod Geoghegan plans and delivers growth in the marketing, advertising, digital, tech start-up and corporate space, through […][xyz-ihs snippet="-LIVE-ALL-POST-SIGNATURE"]

#typed note, navigating the emerging landscape

#planning, Focusing on CLV in performance marketing

I can attest to this, having experienced it many times: “Yet when I start somewhere new, I’m the person there who knows *the least* about the product and audience.”

How do you jump the gun, leapng ahead with immediacy?[xyz-ihs snippet="-LIVE-ALL-POST-SIGNATURE"]

#planning, Why 57 Minutes won’t work for H J Heinz

FMCG (CPG) brand Heinz is testing the patience of its’ consumers. Or is it testing the patience of some of its’ consumers?   Navigating the emerging landscape#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration Rod Geoghegan plans and delivers growth in the marketing, […][xyz-ihs snippet="-LIVE-ALL-POST-SIGNATURE"]

#business development, Five points for getting to the exit

These are five points you should be considering when you’re looking to create the path to agency exit[xyz-ihs snippet="-LIVE-ALL-POST-SIGNATURE"]

radio.garden

#escoteric, website of the week, radio.garden

Website of the week 15 February 2021 This is so very cool   Navigating the emerging landscape#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration Rod Geoghegan plans and delivers growth in the marketing, advertising, digital, tech start-up and corporate space, through business planning, […][xyz-ihs snippet="-LIVE-ALL-POST-SIGNATURE"]

typed-notes-website-of-the-week-random-website-com

#escoteric, Website of the week, Random-Website.com

From February 2021, the website of the month is now weekly, and this week is a little bit different in that it’s a portal to the very random and very digital world.

Click the button, arrive at a random site. And because on the internet, nobody knows you a dog, I’m adding this caveat that the random web is random, very, so your click could lead anywhere.  [xyz-ihs snippet="-LIVE-ALL-POST-SIGNATURE"]

luminar 4 review and test

#escoeric, I’m road-testing Luminar 4, so these are the updates

I’m giving Luminar 4 a road test, so I’ll be revisiting this to provide updates on how I get on over the next three months.

Luminar4 by Skylum Software has recently launched, to some fanfare – well in certain quarters – and I’m taking it out for a spin over the coming months and will be updating my report here.[xyz-ihs snippet="-LIVE-ALL-POST-SIGNATURE"]

#planning, Digital Trends 2021, an in-depth analysis

An in-depth report, looking at the worldwide digital trends. Caveat: I’ve a research background so this interests me, realising it’s one shy of 300 slides long.[xyz-ihs snippet="-LIVE-ALL-POST-SIGNATURE"]

#esoteric, I’m on Clubhouse, @Metropolis

I’ve joined, really not sure about this network. Time will tell. It maybe the app of the moment, but I can see some bits I’m not sure about.
I don’t see myself taking time during the day to sit and listen to a Discord type conversation, even if multitasking. And will I engage late in the evenings?[xyz-ihs snippet="-LIVE-ALL-POST-SIGNATURE"]

LingsCars.com-Website-month

#escoteric, Website of the month, LingsCars.com

January 2021 sees a website so retro, but yet very on message, and just excellent. How to you connect ecommerce, car leasing and a brand personality into one website? Lingscars.com is an example.   Navigating the emerging landscape#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and […][xyz-ihs snippet="-LIVE-ALL-POST-SIGNATURE"]

Oatly

#advertising, Oatly, courting controversy to generate PR

Oatly are running a series of ads based on the strapline, ‘Need help talking to dad about milk’, and the question is, is it designed to cause offence?   Navigating the emerging landscape#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration Rod Geoghegan plans […][xyz-ihs snippet="-LIVE-ALL-POST-SIGNATURE"]

typed-notes-assignment-copyright

#business development, assignment of copyright for an agency to a client

Assigning copyright of work – creative assets and outputs – from an agency to a client is an exacting process.   Navigating the emerging landscape#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration Rod Geoghegan plans and delivers growth in the marketing, advertising, digital, […][xyz-ihs snippet="-LIVE-ALL-POST-SIGNATURE"]

#planning, Nike, their starting point

Principles A powerful, 40-year-old internal memo by its first marketing head Rob Strasser.   Navigating the emerging landscape#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration Rod Geoghegan plans and delivers growth in the marketing, advertising, digital, tech start-up and corporate space, through business […][xyz-ihs snippet="-LIVE-ALL-POST-SIGNATURE"]