#typed noted latest posts

#esoteric, When live events goes wrong, big time

When live events go wrong, and here are some of the most memorable ones.   Navigating the emerging landscape#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration Rod Geoghegan plans and delivers growth in the Marketing, Advertising and Digital; Tech Start-up and Corporate space, […][xyz-ihs snippet="post-signature-6"]

#typed note, navigating the emerging landscape

#planning, Focusing on CLV in performance marketing

I can attest to this, having experienced it many times: “Yet when I start somewhere new, I’m the person there who knows *the least* about the product and audience.”

How do you jump the gun, leapng ahead with immediacy?[xyz-ihs snippet="post-signature-6"]

#planning, Why 57 Minutes won’t work for H J Heinz

FMCG (CPG) brand Heinz is testing the patience of its’ consumers. Or is it testing the patience of some of its’ consumers?   Navigating the emerging landscape#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration Rod Geoghegan plans and delivers growth in the Marketing, […][xyz-ihs snippet="post-signature-6"]

#business development, Five points for getting to the exit

These are five points you should be considering when you’re looking to create the path to agency exit[xyz-ihs snippet="post-signature-6"]

radio.garden

#escoteric, website of the week, radio.garden

Website of the week 15 February 2021 This is so very cool   Navigating the emerging landscape#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration Rod Geoghegan plans and delivers growth in the Marketing, Advertising and Digital; Tech Start-up and Corporate space, through business […][xyz-ihs snippet="post-signature-6"]

luminar 4 review and test

#escoeric, I’m road-testing Luminar 4, so these are the updates

I’m giving Luminar 4 a road test, so I’ll be revisiting this to provide updates on how I get on over the next three months.

Luminar4 by Skylum Software has recently launched, to some fanfare – well in certain quarters – and I’m taking it out for a spin over the coming months and will be updating my report here.[xyz-ihs snippet="post-signature-6"]

#planning, Digital Trends 2021, an in-depth analysis

An in-depth report, looking at the worldwide digital trends. Caveat: I’ve a research background so this interests me, realising it’s one shy of 300 slides long.[xyz-ihs snippet="post-signature-6"]

#esoteric, I’m on Clubhouse, @Metropolis

I’ve joined, really not sure about this network. Time will tell. It maybe the app of the moment, but I can see some bits I’m not sure about.
I don’t see myself taking time during the day to sit and listen to a Discord type conversation, even if multitasking. And will I engage late in the evenings?[xyz-ihs snippet="post-signature-6"]

Oatly

#advertising, Oatly, courting controversy to generate PR

Oatly are running a series of ads based on the strapline, ‘Need help talking to dad about milk’, and the question is, is it designed to cause offence?   Navigating the emerging landscape#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration Rod Geoghegan plans […][xyz-ihs snippet="post-signature-6"]

@adweak, agency life

#esoteric, On agency life

I’ll let you decide of this is real agency life.   Navigating the emerging landscape#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration Rod Geoghegan plans and delivers growth in the Marketing, Advertising and Digital; Tech Start-up and Corporate space, through business planning, marketing […][xyz-ihs snippet="post-signature-6"]

typed-notes-website-of-the-week-random-website-com

#escoteric, Website of the week, Random-Website.com

From February 2021, the website of the month is now weekly, and this week is a little bit different in that it’s a portal to the very random and very digital world.

Click the button, arrive at a random site. And because on the internet, nobody knows you a dog, I’m adding this caveat that the random web is random, very, so your click could lead anywhere.  [xyz-ihs snippet="post-signature-6"]

LingsCars.com-Website-month

#escoteric, Website of the month, LingsCars.com

January 2021 sees a website so retro, but yet very on message, and just excellent. How to you connect ecommerce, car leasing and a brand personality into one website? Lingscars.com is an example.   Navigating the emerging landscape#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and […][xyz-ihs snippet="post-signature-6"]

typed-notes-assignment-copyright

#business development, assignment of copyright for an agency to a client

Assigning copyright of work – creative assets and outputs – from an agency to a client is an exacting process.   Navigating the emerging landscape#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration Rod Geoghegan plans and delivers growth in the Marketing, Advertising and […][xyz-ihs snippet="post-signature-6"]

#planning, Nike, their starting point

Principles A powerful, 40-year-old internal memo by its first marketing head Rob Strasser.   Navigating the emerging landscape#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration Rod Geoghegan plans and delivers growth in the Marketing, Advertising and Digital; Tech Start-up and Corporate space, through […][xyz-ihs snippet="post-signature-6"]

#planning, Product market fit

Interesting analysis of product market fit, and if start-ups really understand the gap versus the market.   Navigating the emerging landscape#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration Rod Geoghegan plans and delivers growth in the Marketing, Advertising and Digital; Tech Start-up and […][xyz-ihs snippet="post-signature-6"]

#business development, We’re not hiring

Saw this on my feed. This isn’t hiring. Best to get the message right, first time.   Navigating the emerging landscape#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration Rod Geoghegan plans and delivers growth in the Marketing, Advertising and Digital; Tech Start-up and […][xyz-ihs snippet="post-signature-6"]

#business development, Getting the point across, #amazon-wise

AWS, the Amazon tech giant, has released, somewhat accidently I read, its’ email template highlighting thinking on cadence and call to actions.[xyz-ihs snippet="post-signature-6"]

#esoteric, when a colleague can’t pronounce your name

Difficult to pronounce name?   Navigating the emerging landscape#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration Rod Geoghegan plans and delivers growth in the Marketing, Advertising and Digital; Tech Start-up and Corporate space, through business planning, marketing and business developmentHe is Founding Partner […][xyz-ihs snippet="post-signature-6"]

nivea-we-dont-do-gay

#advertising, Nivea, We don’t do gay, and FCB agency conversation

#advertising, Nivea, We don’t do gay, and FCB agency conversation[xyz-ihs snippet="post-signature-6"]

On losing the plot, what do we do?

Focusing on business ambitions – target financials – is the starting point as this provides the clarity of what to say to whom. And the simple calculation of what you need to do to achieve the target financials brings this full circle to the the framing of the question, which would better posed as what would you like us to do for you and your organisation?[xyz-ihs snippet="post-signature-6"]

The McDonald’s index explained

How the cost of a Big Mac tries to define the state of its countries’ currency, the McDonald’s Big Mac Index, explained.[xyz-ihs snippet="post-signature-6"]

Clever road safety campaign

Clever experiential campaign, for Road Safety, that engages and shocks.[xyz-ihs snippet="post-signature-6"]

#esoteric, Captain Marvel goes retro

Brilliant, retro Captain Marvel   Navigating the emerging landscape#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration Rod Geoghegan plans and delivers growth in the Marketing, Advertising and Digital; Tech Start-up and Corporate space, through business planning, marketing and business developmentHe is Founding Partner […][xyz-ihs snippet="post-signature-6"]

#advertising, Tesla would keep regulators up all night

This would keep the regulators up all night, not from Tesla[xyz-ihs snippet="post-signature-6"]

#business development, on winning without pitching

My long-held firm view is that an agency has to make a commercial decision that is right for the business and team at the time – and over time. Some pitches can be won before the pitch, some can be won by not pitching, and some pitches should just be declined .[xyz-ihs snippet="post-signature-6"]