#trend watching, 2010 PR , social media at heart

As ever, more and more guesses as to what 2010 holds for us all.

PR-wise, Marian Salzman, of Euro RSCG PR complied a top 10 targeting pop culture, political and monetary themes.

She goes on to mention that the degree that social media … ” informs behavior on a company level as well as an employee level still largely remains to be defined … [and] as this continues …  might define … total convergence, and a further blending of business roles and responsibilities.”

  • Lines That Zig but Don’t Zag.

Hyperpolarization and the independents who will bridge the divide between political adversaries.

  • Beware the Mobmedia.

The emergence of mob mentality and virtual bullying over pressing political and pop culture issues in the social media sphere.

  • A Children’s Place and Other Prime-Time Props:

Reality TV Gone Wild. Children being exploited as television accessories and brand trailblazers.



  • Obamaclock.

President Obama’s tenure in office is ticking away as he continues to harvest mass scrutiny at the hands of the recession’s grip.

  • Heading Off Angst.

The mobilization of a universal brain-health movement that includes helmet safety, the dangers of cell-phone use, soldiers’ traumatic brain injuries and post-traumatic stress disorder, and beyond.

  • No Piggy in the Bank.

The employment of creative fundraising tactics for nonprofits and startups as a result of the current economic climate.

  • In-Your-Face Honesty.

Smart bigwigs will self-expose unlawful misconduct, which the media will place on the back burner out of boredom if it all comes out in the first wash.

  • Go Community!

An influx of community niches and hyperlocalization efforts will stampede 2010 with the ever-growing presence of social media tools.

  • The Shadow of the Bomb, Again.

Iran, North Korea and Pakistan will partake in a risky game of poker–with the world anxiously holding their cards.




  • Hands-On Aspirations for Insourcing.

With a multiplicity of information online and so much employment shifting to the service sector, industries and individuals advance making-and-mending skills



Navigating the emerging landscape

#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
Rod Geoghegan plans and delivers growth in the Marketing, Advertising and Digital; Tech Start-up and Corporate space, through business planning, marketing and business development

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