#trend watching, five digital trends to watch for 2009

Trend Watching ::

Steve Rubel of Edelman Digital has nominated five digital trends for 2009.

They are:

Satisfaction Guaranteed :: Customer care and PR are blending as consumers use social media to demand service

Media Reforestation :: The media is in a constant state of reinvention as it transitions from atoms to bits

Less is the New More :: Overload takes its toll. Gorging on media is out. Selective ignorance and friends as filters are in

Corporate All-Stars :: Workers flock to social media to build their personal brands, yet offer employers an effective and credible way to market in the downturn

The Power of Pull :: Where push once ruled, it’s now equally important to create digital content that people discover through search

The article and research paper is published on his blog.


 

Navigating the emerging landscape

#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
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