Trend Watching ::
Steve Rubel of Edelman Digital has nominated five digital trends for 2009.
Satisfaction Guaranteed :: Customer care and PR are blending as consumers use social media to demand service
Media Reforestation :: The media is in a constant state of reinvention as it transitions from atoms to bits
Less is the New More :: Overload takes its toll. Gorging on media is out. Selective ignorance and friends as filters are in
Corporate All-Stars :: Workers flock to social media to build their personal brands, yet offer employers an effective and credible way to market in the downturn
The Power of Pull :: Where push once ruled, it’s now equally important to create digital content that people discover through search
The article and research paper is published on his blog.
Rod Geoghegan works with Marketing Services Agencies, Tech Start-ups and Professional Services Firms to plan and deliver growth.
He is Founding Partner at Metropolis Partners