#brand planning, thought leader or thought leadership?

Thought leader or thought leadership?

I read a thought-provoking article on LinkedIn Pulse by Jason Miller (article) asking where a business focus should be: Though Leadership and Thought Leader.

He argues that ” … as marketers we shouldn’t necessarily all be striving to become the next thought leaders … it’s just not scalable or realistic … instead … we should be focused on creating a culture …. harnessing insights from our brightest employees to collectively achieve thought leadership as an organisation”

thought-leadership-and-thought-leader

An insightful point here for agency leadership teams when positioning  the  business.

Is thought leadership across the business where each individual takes ownership of creating content that then produces this stream a more inclusive and effective?

#brand planning, thought leader or thought leadership?
15.01.16
#training


 

Navigating the emerging landscape

#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
Rod Geoghegan plans and delivers growth in the Marketing, Advertising and Digital; Tech Start-up and Corporate space, through business planning, marketing and business development

He is Founding Partner at Metropolis Partners

#Business Development • #Planning • #Startups • #Advertising • #Esoteric



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