#brand planning, 7 virtues of blogging, building a global micro-brand

The 7 virtues of blogging for building a global microbrand

Blogging is considered to be one way. This is an alternative view.


This paper presented by the SXSWi 2007 Microbrand panel reminds us on the importance of why this is not to be so.


Navigating the emerging landscape

#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
Rod Geoghegan plans and delivers growth in the marketing, advertising, digital, tech start-up and corporate space, through business planning, marketing and business development

He is Founding Partner at Metropolis Partners

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