#advertising, Renault Test of Character Viral

Test of Character for the Renault – the Megane RenaultSport 225 is the campaign that went Viral.

The campaign launched from a single email sent from a Hotmail account – and was viewed in 160 countries worldwide in the first two weeks. Including The Vatican.

This was one of my early client viral campaigns and how marketing messaging has since progressed.
The full #typed note is here