#trend watching, 2010 PR , social media at heart

As ever, more and more guesses as to what 2010 holds for us all.

PR-wise, Marian Salzman, of Euro RSCG PR complied a top 10 targeting pop culture, political and monetary themes.

She goes on to mention that the degree that social media … ” informs behavior on a company level as well as an employee level still largely remains to be defined … [and] as this continues …  might define … total convergence, and a further blending of business roles and responsibilities.” The full #typed note is here

#trend watching, five digital trends to watch for 2009

Trend Watching ::

Steve Rubel of Edelman Digital has nominated five digital trends for 2009.

They are:

Satisfaction Guaranteed :: Customer care and PR are blending as consumers use social media to demand service

Media Reforestation :: The media is in a constant state of reinvention as it transitions from atoms to bits

Less is the New More :: Overload takes its toll. Gorging on media is out. Selective ignorance and friends as filters are in

Corporate All-Stars :: Workers flock to social media to build their personal brands, yet offer employers an effective and credible way to market in the downturn

The Power of Pull :: Where push once ruled, it’s now equally important to create digital content that people discover through search

The article and research paper is published on his blog.