The importance of owning your Social Media assets
By owning I mean setting in motion the process to register your brand name – and that could be a School name, as this example shows – across all SM platforms. This leads into how you activate these platforms – or not – the basis of new business planning.
A salutary example of getting this wrong follows.
Using social media, data backed answer
It is interesting to look how startups use social media. Whilst not an in-depth study – nor is the research data validated, there are some interesting take outs. Of the fifty startups across industries analysed, some interesting data was revealed.
The startups averaged USD$4.4m funding, split evenly between B2B and B2C.
Expanding your LinkedIn influence
I’m an advocate of LinkedIn – it is the business network of choice. Expanding your network sometimes requires hints.
5 Ways Brands Can Connect With Social Media Messaging
Interesting and worthwhile article I read lists these five points on brands being and staying social:
Managing agency criticism
I’m going to refrain from listing out examples of where an agency has experienced negative comments on social media – through its’ client work, the client product or because of being guilty by association.
And the focus excludes the agencies culpability.
What is the perfect Social media post?
Really good reference infographic for creating the perfect post across the (current) main SM channels.
A shocking example of the importance of checking your content
Twitter is home to a vast number of accounts that are set up anonymously, with the intent to build a large, loyal following to then sell on the account. I’ve may have been just been followed by one of these such accounts – positioned as being by a Social media expert.
And one that only wants to be followed by others directly in this area – so trying to gain maximum Klout/Kred/PeerIndex scoring. The full #typed note is here …
Well, I’ve set up my Menshn account and profile. The new microblogging site – started by Louise Mensch and Luke Bozier launched last week and is currently accessible to US users only – so after a little bit of sidestepping the filter, I managed to get in and register. The full #typed note is here …
Social Media
The new kid on the block in terms of apps for Twitter is Twylah. The platform aggregates a users Tweets by hashtag, using what are called ‘showcase pages’ populated with trending topics and rich media content. What this can begin to do is to provide some control in terms of assembling a cohesive and interpretable view of what user talks about and with whom.
Why I’ve left Klout
I’ve deleted the data on my @Metropolis Twitter account from Klout and this not in direct response to the new Klout algorithm.
ISBA/Havas Integration and the evolution of brand strategies – As brands get social, they must listen more than talk
Gideon Spanier of the Evening Standard talks today about how brands are getting to using social media to research as well as communicate with consumers. Some of the published key findings also note.
Ogilvy on Social Networks for Business
An interesting deck on Social Media for Business.
Social media, in case there was any doubt, the latest figures from Marketing Charts confirm the absolute dominance of Facebook over other SM networking sites. The full #typed note is here …