The importance of owning your Social Media assets
By owning I mean setting in motion the process to register your brand name – and that could be a School name, as this example shows – across all SM platforms. This leads into how you activate these platforms – or not – the basis of new business planning.
A salutary example of getting this wrong follows.
Expanding your LinkedIn influence
I’m an advocate of LinkedIn – it is the business network of choice. Expanding your network sometimes requires hints.
5 Ways Brands Can Connect With Social Media Messaging
Interesting and worthwhile article I read lists these five points on brands being and staying social:
Managing agency criticism
I’m going to refrain from listing out examples of where an agency has experienced negative comments on social media – through its’ client work, the client product or because of being guilty by association.
And the focus excludes the agencies culpability.
What is the perfect Social media post?
Really good reference infographic for creating the perfect post across the (current) main SM channels.
A shocking example of the importance of checking your content
Twitter is home to a vast number of accounts that are set up anonymously, with the intent to build a large, loyal following to then sell on the account. I’ve may have been just been followed by one of these such accounts – positioned as being by a Social media expert.
And one that only wants to be followed by others directly in this area – so trying to gain maximum Klout/Kred/PeerIndex scoring. The full #typed note is here . . .
Menshn, a new microblogging platform, on topic, and only on topic
Well, I’ve set up my Menshn account and profile. The new microblogging site – started by Louise Mensch and Luke Bozier launched last week and is currently accessible to US users only – so after a little bit of sidestepping the filter, I managed to get in and register. The full #typed note is here . . .
Social Media
The new kid on the block in terms of apps for Twitter is Twylah. The platform aggregates a users Tweets by hashtag, using what are called ‘showcase pages’ populated with trending topics and rich media content. What this can begin to do is to provide some control in terms of assembling a cohesive and interpretable view of what user talks about and with whom.
Why I’ve left Klout
I’ve deleted the data on my @Metropolis Twitter account from Klout and this not in direct response to the new Klout algorithm.
ISBA/Havas Integration and the evolution of brand strategies – As brands get social, they must listen more than talk
Gideon Spanier of the Evening Standard talks today about how brands are getting to using social media to research as well as communicate with consumers. Some of the published key findings also note.
Ogilvy on Social Networks for Business
An interesting deck on Social Media for Business.
Social media, in case there was any doubt, the latest figures from Marketing Charts confirm the absolute dominance of Facebook over other SM networking sites. The full #typed note is here . . .
The ups and downs of social networks
The BBC has published new research data on the performance of selected (but main) social media networks and platforms.
Corporate Policies, the good, the mediocre, and the ugly
This is an interesting read on the variances between organisations that exists.
A reminder (and tips for beginners)
Mike Fruchter writes about social media for beginners.
Everyone has to start somewhere …
Where will we be in 2012?
18036720 has written a piece where social media will be in 2010.
Protecting your future, online
Much as been written about protecting yourself online. Another aspect is reputation management and control. Aren Grimshaw of Tonick Media [Link Expired] has put together a paper as a reminder of the dangers of posting personal information online.
The 2010 top 50 blogs marketing blogs
Many of these are now on my Feedly RSS feed.
Charlie from Curve outlines the etiquette for interacting and posting to Foursquare – when Mayors should check in and when they should not to check in.
If you take only a point form something (below is interesting but yet again regurgitates statistics without referencing the outcome (so what?) – then it is ‘the super-fresh web. The full #typed note is here . . .
This, by Brian Morrissey: dispels ten myths of social media marketing. excellent.
The new world etiquette
Taking a European view, Search Engine Land writes on how “the optimization done by the “experts” typically focuses on sites like Facebook, Twitter and of course YouTube. When it comes to Europe, however, there are many more choices”
Analysing the buzz around Tiger Woods
We’re all talking about Tiger Woods and so is the social media feed. Adam Coomes at Buzz Study has analysed the online chat to the ascertain pre- and post-attitudes towards Woods.
A planners view
This is a thirty minute presentation by Faris Yakob, who is a senior digital strategist at McCann Erickson NY, at the recent IPA Social on planning. The full #typed note is here . . .
A paper by Jordan Kretchmer, Co-founder of LiveFyre at LiveFyre that presents another take on how we should devlop creativity.
Worth a read.
On Social Media, written by Roderick Low of Expeditus Media, Singapore, this brings together a vast number of links – providing a valuable social media guide/resource. The full #typed note is here . . .
A presentation on the power of the consumer in using viral to achieve their own agenda and the result on a brand (and in this case, an individual involved).
It is everywhere – all around us and here is another viewpoint on how and why it has grow. Bandwagon, jump, fast. The full #typed note is here . . .