I've joined, but deafened somewhat
I’ve joined, really not sure about this network. Time will tell. It maybe the app of the moment, but I can see some bits I’m not sure about.
#esoteric, I’m on Clubhouse, @Metropolis
#social media
#brand planning, owning your SM assets
The importance of owning your Social Media assets
By owning I mean setting in motion the process to register your brand name – and that could be a School name, as this example shows – across all SM platforms. This leads into how you activate these platforms – or not – the basis of new business planning.
A salutary example of getting this wrong follows.
#startups, using social media, data backed answer
Using social media, data backed answer
It is interesting to look how startups use social media. Whilst not an in-depth study – nor is the research data validated, there are some interesting take outs. Of the fifty startups across industries analysed, some interesting data was revealed.
The startups averaged USD$4.4m funding, split evenly between B2B and B2C.
#business development, expanding your LinkedIn influence
Expanding your LinkedIn influence
I’m an advocate of LinkedIn – it is the business network of choice. Expanding your network sometimes requires hints.
#social media, 5 Ways Brands Can Connect With Social Media Messaging
5 Ways Brands Can Connect With Social Media Messaging
Interesting and worthwhile article I read lists these five points on brands being and staying social:
#business development, managing agency criticism
Managing agency criticism
I’m going to refrain from listing out examples of where an agency has experienced negative comments on social media – through its’ client work, the client product or because of being guilty by association.
And the focus excludes the agencies culpability.
#brand planning, social media, the perfect post
What is the perfect Social media post?
Really good reference infographic for creating the perfect post across the (current) main SM channels.
Protected: #SMW 2014 London
#esoteric, shocking importance of checking your content
A shocking example of the importance of checking your content
Twitter is home to a vast number of accounts that are set up anonymously, with the intent to build a large, loyal following to then sell on the account. I’ve may have been just been followed by one of these such accounts – positioned as being by a Social media expert.
And one that only wants to be followed by others directly in this area – so trying to gain maximum Klout/Kred/PeerIndex scoring. The full #typed note is here …
#social media, Menshn, a new microblogging platform, on topic, and only on topic
Menshn, a new microblogging platform, on topic, and only on topic
Well, I’ve set up my Menshn account and profile. The new microblogging site – started by Louise Mensch and Luke Bozier launched last week and is currently accessible to US users only – so after a little bit of sidestepping the filter, I managed to get in and register. The full #typed note is here …
#esoteric, Twylah and Twitter
Social Media
The new kid on the block in terms of apps for Twitter is Twylah. The platform aggregates a users Tweets by hashtag, using what are called ‘showcase pages’ populated with trending topics and rich media content. What this can begin to do is to provide some control in terms of assembling a cohesive and interpretable view of what user talks about and with whom.
#social media, why I’ve left Klout
Why I’ve left Klout
I’ve deleted the data on my @Metropolis Twitter account from Klout and this not in direct response to the new Klout algorithm.
#brand planning, ISBA/Havas Integration and the evolution of brand strategies
ISBA/Havas Integration and the evolution of brand strategies – As brands get social, they must listen more than talk
Gideon Spanier of the Evening Standard talks today about how brands are getting to using social media to research as well as communicate with consumers. Some of the published key findings also note.
#brand planning, Ogilvy on social networks for business
Ogilvy on Social Networks for Business
An interesting deck on Social Media for Business.
#social media, top 10 social media websites
Social media, in case there was any doubt, the latest figures from Marketing Charts confirm the absolute dominance of Facebook over other SM networking sites. The full #typed note is here …
#social media, Twitter abbreviations you need to know
#social media, how we connect on LinkedIn
How we connect on LinkedIn
DJ Patel explains the relationships we create on LinkedIn.
#research, ups and downs of social networks
The ups and downs of social networks
The BBC has published new research data on the performance of selected (but main) social media networks and platforms.
#mash-ups, the mood of a nation
#social media, corporate policies, the good, the mediocre, and the ugly
Corporate Policies, the good, the mediocre, and the ugly
This is an interesting read on the variances between organisations that exists.
#social media, a reminder, tips for beginners, from 2010
A reminder (and tips for beginners)
Mike Fruchter writes about social media for beginners.
Everyone has to start somewhere …
#social media, where will we be in 2012?
Where will we be in 2012?
18036720 has written a piece where social media will be in 2010.
#privacy, protecting your future, online
Protecting your future, online
Much as been written about protecting yourself online. Another aspect is reputation management and control. Aren Grimshaw of Tonick Media [Link Expired] has put together a paper as a reminder of the dangers of posting personal information online.
#blogging, the 2010 top 50 blogs marketing blogs
The 2010 top 50 blogs marketing blogs
Many of these are now on my Feedly RSS feed.
#social media, checking-in etiquette for Foursquare
Charlie from Curve outlines the etiquette for interacting and posting to Foursquare – when Mayors should check in and when they should not to check in.