A new research report out is showing that “52% of companies worldwide will increase marketing spend this year, an 11% drop from last year’s high”. 52% of companies globally will increase overall marketing spend this year, compared to 63% last year.
The COI has published a consultation paper on calculating Return on Marketing Investment (ROMI) and are looking for feedback.
A very comprehensive list of resources from Robin Broitman at the Interactive Insights Group.
ROI of Blogging
A presentation on the ROI for blogging.