Half of brands increase marketing spend, challenge of ROI measurement
A new research report out is showing that “52% of companies worldwide will increase marketing spend this year, an 11% drop from last year’s high”. 52% of companies globally will increase overall marketing spend this year, compared to 63% last year.
On ROI, an excellent summary from Socialnomics author Erik Qualman about measuring the return of marketing investment across social media. The full #typed note is here . . .
Planning
The COI has published a consultation paper on calculating Return on Marketing Investment (ROMI) and are looking for feedback.
ROI ::
A very comprehensive list of resources from Robin Broitman at the Interactive Insights Group.
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