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#business development, half of brands increase marketing spend, challenge of ROI measurement

4 May 2016
 #marketing rod geoghegan metropolis partners growth marketing business development

Half of brands increase marketing spend, challenge of ROI measurement

A new research report out is showing that “52% of companies worldwide will increase marketing spend this year, an 11% drop from last year’s high”. 52% of companies globally will increase overall marketing spend this year, compared to 63% last year.

The full #typed note is here …

#brand planning, Socialnomics, a measurement

2 December 2009

On ROI, an excellent summary from Socialnomics author Erik Qualman about measuring the return of marketing investment across social media. The full #typed note is here …

#planning, COI publishes paper on calculating ROMI

24 November 2009

Planning

The COI has published a consultation paper on calculating Return on Marketing Investment (ROMI) and are looking for feedback.

#brand planning, social media metrics superlist, measurement, ROI, key statistics

15 March 2009

ROI ::

A very comprehensive list of resources from Robin Broitman at the Interactive Insights Group.

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#blogging, ROI of blogging

11 December 2006

ROI of Blogging

A presentation on the ROI for blogging.

The full #typed note is here …

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