#brand planning, Yahoo research on female web users

Real women, Digital world. The untold story of women and the web

Yahoo, TNS and Starcom Mediavest Group have undertaken a research project, asking women about their web usage.

The results highlight – interesting or not – that  that 96 percent of women say that they frequently feel positive emotions while online. So should brands be marketing to elicit positive emotional reactions, to maximise female opportunities?

The full #typed note is here