#brand planning, Yahoo research on female web users

Real women, Digital world. The untold story of women and the web

Yahoo, TNS and Starcom Mediavest Group have undertaken a research project, asking women about their web usage.

The results highlight – interesting or not – that  that 96 percent of women say that they frequently feel positive emotions while online. So should brands be marketing to elicit positive emotional reactions, to maximise female opportunities?

The full #typed note is here . . .

#research, analysis of initial data on the Times newspaper paywall

#advertising #marketing rod geoghegan metropolis partners growth marketing business development

Analysis of initial data on the Times newspaper paywall

News International published Times and Sunday Times newspapers are preparing to go behind a paywall – with readers having to register this month to access content and pay next month.

Hitwise has analysed the latest data which is showing a decline in readers – albeit a small decline – though this even before payment is required.

The full #typed note is here . . .