Assigning copyright of work – creative assets and outputs – from an agency to a client is an exacting process.
Financial headlines are not good.
The headlines with WPP quarterly like-for-like net sales growth falling, causing the sector including Interpublic and Omnicom to fall also, indicates as commentators are noting, that the advertising sector is not growing.
Small agencies vs big agencies.
Networks vs independents.
Which is best? Best creativity, best account management, best awards (now, seemingly, relegated to the good old days) and which for future-proof performance, stability and longevity?
A Marketingprofs article on why client/agency relationships and communications breaks down lists five reasons:
- There’s little trust
- There’s no unity
- No one is on the same page
- Discussions about money get fuzzy
- Everyone wants smooth sailing
An interesting article with some pointers from Matt van Hoven on DigiDay.
The importance of how agencies engage with marketing procurement is, as I’ve written about previously, also mentioned here in this article.
I have written before on the importance of marketing agencies engaging with brand procurement teams.
Promotional Marketing (November 2010) has written this month about how agencies are being tested in these current times.
It writes of the knock on effect of the current spending cuts at governmental level – and that anecdotal evidence suggests there is already a huge impact on the market research sector with some agencies already having closed their social research units.
I have written about, advised and trained marketing agency personnel (account management and the business leaders), extensively, in how they approach and manage agency interaction with client procurement.
COI digital expenditure and ROI
The COI has published Reporting on progress – Central government websites 2009/10.
David Wilson, Ex-Procurement Head of Mattel, provides some insights
The article I wrote, published in the ISP’s Sales Promotion sets out to explain the importance of a proactive approach for agencies and their engagement with procurement.
Vendor negotiations in the real world
Learning negotiating skills? Think about the underlying theme here …
But agencies brave enough to embrace the commercial reality of procurement departments – which are here to stay – will actually find they are staffed by reasonable people (yes people!) who can be a real help to you.
Article by Rod Geoghegan