Assigning copyright of work – creative assets and outputs – from an agency to a client is an exacting process.
When is the last time you tested each and every contact form on your website – and all your company websites?
One of the performance objectives of an agency is achieving growth and new business targets – or more accurately, over-achieving them.
So is new business an art or science?
I know that management board and investors demand reliable, consistent and predictable new business – without left-field hits or surprises, and look to have the team in place that is fully in control of delivering against targets month in and month out.
Stop managing your pipeline and start managing your people
Andrew Adams talks about “… most companies spend[ing] too much time, money and energy on measuring and managing the pipeline rather than managing and improving the quality of leads that go into – and ultimately come out of – the pipeline” – a really valid point.
Having also making the point that “… the pipeline is a vital part of the sales process, it is also where the most fundamental mistake is made” it is always interesting to understand where a business places focus.
How to lead creative meetings
Faith & Prosperity has created a short list on leading creative meetings.
Agency briefing to agency creative brief – best practice
This paper written by Rod Geoghegan sets out the planning process (and checklist) to create and implement the Agency Briefing process – from client brief to creative brief.
This article is still relevant today.
Every day, 70,000 new blogs appear on the Internet, according to search engine Technorati. Yet few of them emerge from the cubicles and plush corner offices of large public companies.