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#pop-up

#experiential, the open shop, a Loja Vazia charity project

4 July 2013

Campaign by Loducca agency, Brazil

This is a really clever and creative pop-up campaign – created for a charity to clothe the homeless in Sao Paulo, Brazil by agency Loducca.

Somewhat unique is that the experiential project has been turned open-source – so the creative is being made available to other parties whom may want to replicate the initiative.

The full #typed note is here …

#inspiration, Ogilvy pop-up shop for ideas

10 February 2011

Ogilvy pop-up shop for ideas

Love this.

Ogilvy has opened a pop-up shop in Central London offering free marketing ideas.

Passing by at lunch, the tables, each manned by an Ogilvy executive, were filled with those undoubtedly seeking input into their new ideas whilst dreaming about the imminent sale price of Twitter.

The full #typed note is here …

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