To pitch, or not to pitch, that is the question (and here is the answer)
An agency can win without pitching. And within the talk below, this there is an admittance that not all agency management can’t get this approach.
#pitching
#business development, do this before pitching
Exercise your voice before you pitch
A while ago, well at the end of 2011, I wrote a #typed note about an app I found to help you prepare for pitching by ensuring your voice intonation (pitch) and speed (be it slow or fast) so these could be monitored as part of your own voice training. The app, from Vocalytics co-founder Benoit Curdy, is now defunct.
Speech-language pathologist and University of Pittsburgh professor Jackie Gartner-Schmidt now explains that ensuring your voice isn’t thin and shaky voice is key as you come to present and to avoid this, suggests doing this easy exercise (which she calls one of her favourites).
#business development, does agency size matter?
There one polarising - regular - topic amongst Clients, Agencies and the Marketing Press and that is agency size.
Small agencies vs big agencies.
Networks vs independents.
Which is best? Best creativity, best account management, best awards (now, seemingly, relegated to the good old days) and which for future-proof performance, stability and longevity?
#business development, 7 dimensions of pitching
The seven dimensions of pitching – which ones do you recognise?
The 7 dimensions of pitching identifies:
- The Consultant
- The Persuader
- The Adapter
- The Stonewall
- The Educator
- The Partner
- The Columbo
#business development, are you pitching for free?
Are you pitching for free? Still?
The client/agency relationship is changing. And the new agency financial model mean – no – requires agencies to validate an opportunity to pitch.
The days of doing this free are over for the smart players.
#business development, pitching, Pace Recorder app to help you monitor your voice
Pace Recorder app to help you monitor your voice
If you present to clients – this is an App that may help you.
Vocalytics co-founder Benoit Curdy talks here about his new start-up which is to help speakers work on their voice. The Android App, developed by the start-up, is a ‘personal voice trainer’ – allowing users to monitor their intonation (pitch) and speed (slow or fast).
The full #typed note is here …
#business development, IPA and ISBA launch The Good Pitch Guide
IPA and ISBA launch The Good Pitch Guide
Helping agencies and brands during the pitch process
This is an excellent initiative.
#business development, pitch perfect, lessons from pitching
Pitch perfect, lessons from pitching
Agency teams can create an deliver the perfect pitch, going on to win the client business. I’ve seen it, been part of it and experienced the result of it.
Pitch perfect, lessons from pitching is part of a Client Insight Paper written by Rod Geoghegan.
#business development, aligning an agency, the process
Aligning an agency, the process
A client insight paper written by Rod Geoghegan on best practice for pitching with pitch checklists, agile process map, roles and responsibilities and pitch doctoring notes.
#business development, agency briefing to agency creative brief, best practice
Agency briefing to agency creative brief – best practice
This paper written by Rod Geoghegan sets out the planning process (and checklist) to create and implement the Agency Briefing process – from client brief to creative brief.