P/MF or is there a market in the gap?
When Marc Andreessen defined Product/Market Fit, we had another definition for an existing marketing theory.
#startups, P/MF or is there a market in the gap?
#marketing
#startups, growth hacking doesn’t exist
Growth hacking doesn't exist
An article I read answers one of the questions I am asked frequently: “what is growth hacking?”.
Well it exists. In my view. But not as we know it.
#advertising, McDonald’s vs Burger King
I’m sorta’ hoping this is a spoof.
Comparative advertising?
The full #typed note is here …
#advertising, does a truck make you more handsome?
Not a question I have asked a lot – but does a truck make you more handsome?
This is the marketing campaign that went viral for Chevrolet Colorado.
Does a truck make you more handsome? View the campaign video here.
#advertising, Colgate £169.99 #brushswap campaign, overwhelmed by demand
5am commuters snap up the 150 allocated brushes
The Colgate #brushswap campaign has hit the social media headlines for all the wrong reasons.
The offer to swap your electric toothbrush for a new Colgate ProClinical A1500 toothbrush retailing at £169.99. This caused National Rail to suspend the campaign on Health and Safety grounds – at both Waterloo London station and Victoria London Station as consumers arrived from 5am to collect one of the, now known, 150 units that were only allocated per day.
#esoteric, Google highlights key words in red, only on Hong Kong site
Google highlights key words in red – but only on Hong Kong site
Is this for the user or for censorship?
#business development, what exactly is business development?
What exactly is Business Development?
An interesting article on ‘What is Business development’.
#social media, top 10 social media websites
Social media, in case there was any doubt, the latest figures from Marketing Charts confirm the absolute dominance of Facebook over other SM networking sites. The full #typed note is here …
#experiential, ten excellent guerrilla marketing campaigns
Ten Excellent Examples of Guerrilla Marketing Campaign in Video
Lists are always good. Video lists even better.
The full #typed note is here …
#brand planning, do we still need websites?
Do we still need websites?
Interesting article by Pete Blackshaw of Nielsen Online.
#brand planning, power of storytelling in corporate PR
The power of storytelling in corporate PR
A paper by The Hoffman Agency, a silicon valley based PR agency.
#planning, the marketing map
The marketing map
Whilst I’m not a fan of retrofitting content to a formulaic output, the B2B Contact Marketing have created a marketing activity aide–mémoire based on the London Tube Map.
The full #typed note is here …
#research, what is online marketing?
Research, a presentation on online marketing
#brand planning, post digital marketing 2009
Planning
An interesting view on what is happening to us because of the digital world. Written in 2009, what will be interesting is to see how this digital space develops as time progresses. I’ll be revisiting this every few years.
#brand planning, marketing brands
A research paper by Helge Tenno.
#esoteric, email marketing, opting out and getting it right
It’s a small thing. Or maybe not.
But part of the eCRM journey is saying goodbye. Or allowing registrants to say ‘I’m unsubscribing’.