AWS, the Amazon tech giant, has released, somewhat accidently I read, its’ email template highlighting thinking on cadence and call to actions.
It’s difficult to get right, it’s really easy to get wrong. And this is an example of a smart email from a start-up, seeking engagement.
If the new business food chain is composed of cold email, no response, follow-up email, no response, failed cold call then what are some tactics that can interrupt this?
Some initial considerations:
Who can we find through research that is likely be best candidate for a decision maker?
Whomever, they will be receiving up to 100 cold email per day so they won’t be likely respond
We can’t track if they read the email
The follow-up is then another email or a cold call
It’s a small thing. Or maybe not.
But part of the eCRM journey is saying goodbye. Or allowing registrants to say ‘I’m unsubscribing’.