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#digital-enablement

#brand planning, Captain Marvel goes retro

11 February 2019

Brilliant, retro Captain Marvel

The full #typed note is here …

#business development, what does digital mean to you?

12 February 2016

What does digital mean to you?

What does digital mean to you? I ask because the Karel Dörner and David Edelman of McKinsey article cites “… technology [or] … digital is a new way of engaging with customers [or] … it represents an entirely new way of doing business”

Both go on to say these definitions aren’t necessarily incorrect, however incomplete.

The full #typed note is here …

#search, Google, only those who put in the hard work will show up

5 June 2015

Google, Only Those Who Put in the Hard Work Will Show Up

There are no quick fixes to SEO. It is an activity that has to be worked on, and daily.

And this presentation talks about this.

The full #typed note is here …

#brand planning, digital, social & mobile in 2015

28 January 2015

Digital, Social & Mobile in 2015

A look at the digital, social and mobile space – interesting stuff here.

The full #typed note is here …

#rss, demise of Google Reader

3 July 2013

The demise of Google Reader – Feedly and FeeddlerRSS alternatives

Following the demise of Google Reader – below is the announcement on the site for those who have yet to download their data – I am evaluating both Feedly and FeeddlerRSS.
The full #typed note is here …

#brand planning, internet trends and statistics

24 June 2013

A round up of the digital space in 2013

An round-up of digital trends

The full #typed note is here …

#esoteric, Amazon delivery via in-store collection

18 June 2012
an #esoteric look at the emerging landscape rod geoghegan metropolis partners growth marketing #businessdevelopment
Amazon delivery via in-store collection

(A post from 2012) I was undertaking a store check, snooping around the Co-op, and see that Amazon has an in-store collection point about to become operational.

The full #typed note is here …

#advertising, couple pp – QR codes and CP+B

21 January 2012

QR Codes generate ROI for Scandinavian Airlines CP+B campaign

Scandinavian Airlines agency CP+B use QR Codes in this highly creative campaign.

The full #typed note is here …

#best practice, guidelines for Digital Promotions

4 October 2011

Guidelines for Digital Promotions

I have been working with the IPM to produce a set of Guidelines to help promotional marketing agencies, brands and service providers execute promotional activity using digital.

The full #typed note is here …

#shopper marketing, are shoppers taking more time to convert online?

7 March 2011

A report from NetElixir.

#recruitment, Daily Mail seeking SEO expert … job ad in robot.txt file

6 September 2010

Daily Mail seeking an SEO expert … job ad in robot.txt file

The Daily Mail, the font of all things knowledgeable, has advertised for an SEO expert.

The placement however is the clever approach – the job ad is in the robot.txt file – working on the assumption that if you know about these things, you’re likely to be interested in the role.

The full #typed note is here …

#brand planning, do we still need websites?

12 August 2010

Do we still need websites?

Interesting article by Pete Blackshaw of Nielsen Online.

The full #typed note is here …

#research, Newsweek infographic on where we are now …

27 July 2010

Newsweek publishes another infographic on where we are now …

The full #typed note is here …

#mash-ups, Tour de France 2010, stage by stage

16 July 2010

The Tour de France 2010 stage by stage

The Wall Street Journal has created a stage-by-stage map of the 2010 Tour de France, with a difference.

The maps, using the Google map platform, are in 3D and allow you to look at both the terrain and altitude – bringing home the physical nature of the event for the cyclists.

The full #typed note is here …

#digital lifestyle aggregation, Google maps to in-car sat nav

15 July 2010

Google maps to in-car sat nav

An example of DLA.
The full #typed note is here …

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