Website of the month
January 2021 sees a website so retro, but yet very on message, and just excellent.
How to you connect ecommerce, car leasing and a brand personality into one website? Lingscars.com is an example.
#escoteric, Website of the month
#creativity
#advertising, Oatly, courting controversy to generate PR
Advertising alcoholism
Oatly are running a series of ads based on the strapline, ‘Need help talking to dad about milk’, and the question is, is it designed to cause offence?
#brand planning, Captain Marvel goes retro
#advertising, Tesla would keep regulators up all night
Why don't we do it on the road?
This would keep the regulators up all night.
Not from Tesla*.
#creativity, spotting the gap in the market
Does my LinkedIn profile portray my professional image?
A clever initiative, spotting the gap in the market.
#advertising, the Christmas 2016 TV Ads
A round-up of UK #advertising creativity – the Christmas 2016 TV ads.
#brand planning, the 7 ingredients for creativity
The 7 ingredients for creativity
This is excellent – a reminder of the ingredients of creativity from Cédric Villani
- Documentation
- Motivation
- Environment
- Communication
- Constraints
- Inspiration
- Tenacity
#business development, normal is boring, BBH London
#advertising, viral campaign for EDEKA
Viral campaign for EDEKA
Campaign for German Retailer, EDEKA, which I am sure will go viral.
#advertising, Home by APAV, FCB Portugal on domestic violence
A campaign for APAV by FCB Portugal. An IKEA type catalogue was distributed to homes with a message that had little to do with furniture, but the horrors of domestic violence. The full #typed note is here …
#advertising campaign seen only at a certain height
#advertising, the history of advertising
Advertising
This is a neat round-up of the history of advertising, albeit a long SlideShare presentation.
There facts and opinions galore – interesting to review.
#advertising, the world’s first television ad
The first television ad (commercial) was on US TV.
Created in 1941 for Bulova watches in 1941, and production costs were a startling US$9.00. Creative, planning and media planning costs unknown.
#insight paper, Xliftpitch, Saatch & Saatchi X, Graduate Recruitment
Xliftpitch Saatch & Saatchi X Graduate Recruitment
This Saatchi & Saatchi X Graduate Recruitment Lift Pitch Day.
#advertising, banned Hyundai ad TV commercial
Hyundai have had their TV commercial for the Veloster banned in the Netherlands.
I can see why.