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#escoeric, I’m road-testing Luminar 4, so these are the updates

4 February 2021
luminar 4 review and test
new escoteric typed note

Luminar 4, photo-editing using AI, but does it do what is says?

I’m giving Luminar 4 a road test, so I’ll be revisiting here to provide updates on how I get on over the next three months.

The full #typed note is here …

#escoteric, Website of the month, LingsCars.com

19 January 2021
LingsCars.com-Website-month
an #esoteric look at the emerging landscape rod geoghegan metropolis partners growth marketing #businessdevelopment

Website of the month

January 2021 sees a website so retro, but yet very on message, and just excellent.

How to you connect ecommerce, car leasing and a brand personality into one website? Lingscars.com is an example.

The full #typed note is here …

#advertising, Oatly, courting controversy to generate PR

18 January 2021
Oatly

planning, a look at the emerging landscape rod geoghegan metropolis partners growth marketing #businessdevelopment

Advertising alcoholism

Oatly are running a series of ads based on the strapline, ‘Need help talking to dad about milk’, and the question is, is it designed to cause offence?

The full #typed note is here …

#esoteric, Captain Marvel goes retro

11 February 2019
an #esoteric look at the emerging landscape rod geoghegan metropolis partners growth marketing #businessdevelopment

Brilliant, retro Captain Marvel

The full #typed note is here …

#advertising, Tesla would keep regulators up all night

8 February 2019
planning, a look at the emerging landscape rod geoghegan metropolis partners growth marketing #businessdevelopment

Why don't we do it on the road?

This would keep the regulators up all night.

Not from Tesla*.

The full #typed note is here …

#creativity, spotting the gap in the market

1 January 2017

an #esoteric look at the emerging landscape rod geoghegan metropolis partners growth marketing #businessdevelopment

Does my LinkedIn profile portray my professional image?

A clever initiative, spotting the gap in the market.

The full #typed note is here …

#advertising, the Christmas 2016 TV Ads

29 November 2016

A round-up of UK #advertising creativity – the Christmas 2016 TV ads.

The full #typed note is here …

#brand planning, the 7 ingredients for creativity

19 February 2016
#Creativity, birth of an idea
planning, a look at the emerging landscape rod geoghegan metropolis partners growth marketing #businessdevelopment

The 7 ingredients for creativity

This is excellent – a reminder of the ingredients of creativity from Cédric Villani

  1. Documentation
  2. Motivation
  3. Environment
  4. Communication
  5. Constraints
  6. Inspiration
  7. Tenacity

The full #typed note is here …

#business development, normal is boring, BBH London

16 January 2016

Normal is Boring

Normal is boring – BBH London Showreel.

The full #typed note is here …

#advertising, viral campaign for EDEKA

18 December 2015

Viral campaign for EDEKA

Campaign for German Retailer, EDEKA, which I am sure will go viral.

The full #typed note is here …

#planning, crash course in copywriting

30 June 2015
madmen-copywriting-mash-up
planning, a look at the emerging landscape rod geoghegan metropolis partners growth marketing #businessdevelopment

Mad men, copywriting mash-up

Madison Avenue has taught us a lot, through Mad Men.

The full #typed note is here …

#advertising, Home by APAV, FCB Portugal on domestic violence

1 June 2015

A campaign for APAV by FCB Portugal. An IKEA type catalogue was distributed to homes with a message that had little to do with furniture, but the horrors of domestic violence. The full #typed note is here …

#advertising campaign seen only at a certain height

20 May 2014

planning, a look at the emerging landscape rod geoghegan metropolis partners growth marketing #businessdevelopment

This is a clever campaign, helping to keep kids safe

The full #typed note is here …

#advertising, the history of advertising

4 July 2013

Advertising

This is a neat round-up of the history of advertising, albeit a long SlideShare presentation.

There facts and opinions galore – interesting to review.

The full #typed note is here …

#advertising, the world’s first television ad

22 January 2013

The first television ad (commercial) was on US TV.

Created in 1941 for Bulova watches in 1941, and production costs were a startling US$9.00. Creative, planning and media planning costs unknown.

The full #typed note is here …

#insight paper, Xliftpitch, Saatch & Saatchi X, Graduate Recruitment

27 April 2012

Xliftpitch Saatch & Saatchi X Graduate Recruitment

This Saatchi & Saatchi X Graduate Recruitment Lift Pitch Day.

The full #typed note is here …

#advertising, banned Hyundai ad TV commercial

12 December 2011

Hyundai  have had their TV commercial for the Veloster  banned in the Netherlands.

I can see why.

The full #typed note is here …

#advertising, Audi halloween ad

28 October 2011

The Audi Halloween advert – scary stuff.

The full #typed note is here …

#esoteric, now even whiter

19 March 2011

Festival celebrating excellence of Britain’s creative advertising industry

One for the diary …
The full #typed note is here …

#brand planning, ideas, ideas, ideas

20 February 2011

A view on the creative process within planning from Heidi Hackemer of BBH NY.

The full #typed note is here …

#inspiration, Ogilvy pop-up shop for ideas

10 February 2011

Ogilvy pop-up shop for ideas

Love this.

Ogilvy has opened a pop-up shop in Central London offering free marketing ideas.

Passing by at lunch, the tables, each manned by an Ogilvy executive, were filled with those undoubtedly seeking input into their new ideas whilst dreaming about the imminent sale price of Twitter.

The full #typed note is here …

#brand planning, one hundred inspirational ideas

26 November 2010

A collection of one hundred inspirational ideas, being a summary of the thoughts of 180360720.

As always, some excellent insights.

The full #typed note is here …

#advertising, ads from the past that are best left there …

9 November 2010

#advertising ~ Ads from the past that are best left there …

These ads, collected by Owni.eu, make you wonder how the brands ever thought this messaging was acceptable.

The full #typed note is here …

#inspiration, I’m joining the I hate Comic Sans campaign …

20 October 2010

I’m joining the I hate Comic Sans campaign …

I’m adding my name a very worthwhile endeavour – a new campaign: I hate Comic Sans.

The full #typed note is here …

#brand planning, first impression brand and participants 2010

18 October 2010

This presentation makes interesting reading.

Specifically, it looks at the decline of the ‘destination web’.

The full #typed note is here …

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