Luminar 4, photo-editing using AI, but does it do what is says?
I’m giving Luminar 4 a road test, so I’ll be revisiting here to provide updates on how I get on over the next three months.
Website of the month
January 2021 sees a website so retro, but yet very on message, and just excellent.
How to you connect ecommerce, car leasing and a brand personality into one website? Lingscars.com is an example.
Advertising alcoholism
Oatly are running a series of ads based on the strapline, ‘Need help talking to dad about milk’, and the question is, is it designed to cause offence?
Why don't we do it on the road?
This would keep the regulators up all night.
Not from Tesla*.
Does my LinkedIn profile portray my professional image?
A clever initiative, spotting the gap in the market.
A round-up of UK #advertising creativity – the Christmas 2016 TV ads.
This is excellent – a reminder of the ingredients of creativity from Cédric VillaniThe 7 ingredients for creativity
Viral campaign for EDEKA
Campaign for German Retailer, EDEKA, which I am sure will go viral.
Mad men, copywriting mash-up
Madison Avenue has taught us a lot, through Mad Men.
A campaign for APAV by FCB Portugal. An IKEA type catalogue was distributed to homes with a message that had little to do with furniture, but the horrors of domestic violence. The full #typed note is here …
Advertising
This is a neat round-up of the history of advertising, albeit a long SlideShare presentation.
There facts and opinions galore – interesting to review.
The first television ad (commercial) was on US TV.
Created in 1941 for Bulova watches in 1941, and production costs were a startling US$9.00. Creative, planning and media planning costs unknown.
Xliftpitch Saatch & Saatchi X Graduate Recruitment
This Saatchi & Saatchi X Graduate Recruitment Lift Pitch Day.
Hyundai have had their TV commercial for the Veloster banned in the Netherlands.
I can see why.
The Audi Halloween advert – scary stuff.
Festival celebrating excellence of Britain’s creative advertising industry
One for the diary …
The full #typed note is here …
A view on the creative process within planning from Heidi Hackemer of BBH NY.
Ogilvy pop-up shop for ideas
Love this.
Ogilvy has opened a pop-up shop in Central London offering free marketing ideas.
Passing by at lunch, the tables, each manned by an Ogilvy executive, were filled with those undoubtedly seeking input into their new ideas whilst dreaming about the imminent sale price of Twitter.
A collection of one hundred inspirational ideas, being a summary of the thoughts of 180360720.
As always, some excellent insights.
#advertising ~ Ads from the past that are best left there …
These ads, collected by Owni.eu, make you wonder how the brands ever thought this messaging was acceptable.
I’m joining the I hate Comic Sans campaign …
I’m adding my name a very worthwhile endeavour – a new campaign: I hate Comic Sans.
This presentation makes interesting reading.
Specifically, it looks at the decline of the ‘destination web’.