The IPA has launched a best practice guide to help Advertising and Marketing Agencies and Startups – incorporates tips and a four part checklist.
A Pledge endorsed by IPA can be utilised by an agency to demonstrates their commitment to the new partnership being built.
Are you pitching for free? Still?
The client/agency relationship is changing. And the new agency financial model mean – no – requires agencies to validate an opportunity to pitch.
The days of doing this free are over for the smart players.
A shocking example of the importance of checking your content
Twitter is home to a vast number of accounts that are set up anonymously, with the intent to build a large, loyal following to then sell on the account. I’ve may have been just been followed by one of these such accounts – positioned as being by a Social media expert.
And one that only wants to be followed by others directly in this area – so trying to gain maximum Klout/Kred/PeerIndex scoring. The full #typed note is here …
IPA and ISBA launch The Good Pitch Guide
Helping agencies and brands during the pitch process
This is an excellent initiative.
Guidelines for Digital Promotions
I have been working with the IPM to produce a set of Guidelines to help promotional marketing agencies, brands and service providers execute promotional activity using digital.
The CAP Code
BBC Radio 4 news this morning featured the ASA extending its’ remit and how it expects thousands of additional consumer complaints.
IPM warns on online rule changes
The CEO of IPM, Annie Swift, is quoted in the February edition of Promotional Marketing .
The article also mentions the work I am undertaking on behalf of the IPM, to reach out to the digital and mobile community to raise awareness of the extension of the ASA remit.
ASA launches ad campaign to prepare business for new online marketing regulation
The ASA has launched a new advertising campaign to highlight the extension of the CAP remit to include online marketing. The campaign runs until 27th February 2012 The full #typed note is here …
Best practice
A reminder about using public Wifi – your passwords are exposed.
The full #typed note is here …
The Digital Agencies of the Future
Nick Jones of Narrow Design has undertaken a research project for his agency McKinney.
Prior to building the new agency website that will be touch device compliant/friendly he checked his this for his peer agencies and the results are interesting.
Best practice ::
Dr Jakob Nielsen, the renowned Danish usability expert, examines the iPad for usability, noting that there is a free-for-all in the development of Apps and there are few if no standards for user interaction.
Whilst Apple are fastidious when it comes to developers and how they code and develop, there are no standards for basics. And a second major point Nielsen makes is that there is no real rating of the Apps available.
Understanding the balance sheet
I’m quoting this post published today. as is a reminder of the importance of how to read and interpret a balance sheet. The full #typed note is here …
On Best Practice, Samsung has been identified as brand owner being behind the forum posts – through their agency, The Viral Company Sweden, which were uploaded to engnder debate on their products – LED televisions. The full #typed note is here …
How to budget client work – a working example
Budgeting client work correctly as a process is explained in this Client Insight Paper.
The full #typed note is here …
Is your agency creative brief the problem?
The full #typed note is here …