I’ll leave this here.
It can happen, and it does. This from my LinkedIn feed, a question from a connection: what do we do – or what do you think we do. And the only reference point is the name of the company.
I’ll let you decide of this is real agency life.
Financial headlines are not good.
The headlines with WPP quarterly like-for-like net sales growth falling, causing the sector including Interpublic and Omnicom to fall also, indicates as commentators are noting, that the advertising sector is not growing.
Small agencies vs big agencies.
Networks vs independents.
Which is best? Best creativity, best account management, best awards (now, seemingly, relegated to the good old days) and which for future-proof performance, stability and longevity?
I’m an advocate of writing down the values, vision and mission for a business – be it a startup, agency or professional services firm.
Teams morph and merge, contracting and expanding over time. The business can be significantly different from the time it launched – and this can be good or bad.
One of the performance objectives of an agency is achieving growth and new business targets – or more accurately, over-achieving them.
So is new business an art or science?
I know that management board and investors demand reliable, consistent and predictable new business – without left-field hits or surprises, and look to have the team in place that is fully in control of delivering against targets month in and month out.
I’m always interesting in (and share relevant) articles on the nature and make-up of the agency of the future. Cited in this article is what marketers seek from agencies and in summary:
The Ad Agency of the future is coming, are you ready?
The ad agency of the future must “[meet] clients’ needs [which] have changed. They must manage marketing across devices and serve customized ads to specific audiences based on real-time analysis of constantly changing data. That data must inform creative, CRM and media buying strategies tied to new commerce and brand experiences. At the nexus of this confusing and continually evolving mashup of business operations and marketing are clients, who need a partner”
Marketing Agency Gross Margins 2016
Agency performance and benchmarking is a fundamental element of governance – assessing how the business is operating against industry norms.
Managing the inbound process
An article describes how an attempt to talk to three agencies, in preparation for a possible brief, failed to get a response.
Is it the role of the agency New Business Director?
Why the poor performance? Two-thirds of agencies feel that their new business execs don’t have a solid methodology, while a quarter of respondents said their business development leaders don’t understand the agencies they’re selling.
What is an insight? Getting to the holy grail of a creative brief
Interesting presentation from Umar Ghumman on planning – and the definition of an insight. To quote “The planning, creative and broader marketing community uses insights or an insight to get to ideas that will solve their marketing or business problems. This is a brief exploration into the definition of the insight”.
Brought together are definitions from leading industry brand planners.
Well worth reading.
An interesting article with some pointers from Matt van Hoven on DigiDay.
Are your agency conference calls just like this ..
We spend so much time on conference calls that this parody sums them up …
An Infographic always goes down well.
A flippant view of the anatomy of an (advertising) agency.
St Johns video on awards wins
Tongue in cheek – but familiar? The full #typed note is here …
I have written before on the importance of marketing agencies engaging with brand procurement teams.
Promotional Marketing (November 2010) has written this month about how agencies are being tested in these current times.
It writes of the knock on effect of the current spending cuts at governmental level – and that anecdotal evidence suggests there is already a huge impact on the market research sector with some agencies already having closed their social research units.
I have written about, advised and trained marketing agency personnel (account management and the business leaders), extensively, in how they approach and manage agency interaction with client procurement.
The Centre For Common Sense In Marketing
Poliakov’s Pyramid Of Engagement, as conceptualised The Centre For Common Sense In Marketing (or something close as is possible nsfw) is viewed as:
Run this up the flagpole and see who salutes …
As an avid fan of bu||$hit bingo, finally an online dictionary that translates verbiage …
COI digital expenditure and ROI
The COI has published Reporting on progress – Central government websites 2009/10.
Planning, excellent presentation, by Nick Emmel at Dare, on how to write a creative brief … and also why you are writing it and for whom.
Eugeniy Danilov is selling a Cannes Lion for US$1m.
This speaks for itself!