#Innovation, toothpaste pills
Clever idea. With the recent commentary surrounding the use of cardboard boxes for toothpaste tubes, this idea is clever – and somewhat obvious. And with the Change.Org signatures at nearly 40,000 of the 50,000 sought, Alan Wurman’s #NOBOXTOOTHPASTE campaign may be working.
The IPA has launched a best practice guide to help Advertising and Marketing Agencies and Startups – incorporates tips and a four part checklist.
A Pledge endorsed by IPA can be utilised by an agency to demonstrates their commitment to the new partnership being built.
Crafting the right message, at the right time
It’s difficult to get right, it’s really easy to get wrong. And this is an example of a smart email from a start-up, seeking engagement.
So what skill are important as a startup CEO?
Defining the skills a startup CEO requires is addressed here by Stephen Millard of Norton Capital.
Fred Wilson, the VC, says “A CEO [only does] three things
Growth hacking doesn't exist
An article I read answers one of the questions I am asked frequently: “what is growth hacking?”.
Well it exists. In my view. But not as we know it.
Integrating client success into business development in a subscription economy
Planning for future success will pay dividends
A dynamic I see around my work has changed. New start-ups are facing an indeterminable future unless they plan within business development (and then client account management) to address the new market space – one where the barriers to exit have never been lower, the scope and spread (and power) of both Procurement and eProcurement and where the rise in ‘self-service’ on-boarding could see the decrease in brand/product loyalty all combining to create a more detached client/business relationship.
If the business, read billing, relationship is becoming more client-centric, in terms of power, then the focus should be ensuring that the client achieved their achieving goals/success – and should be the ‘why’ for the start-up.
Using social media, data backed answer
It is interesting to look how startups use social media. Whilst not an in-depth study – nor is the research data validated, there are some interesting take outs. Of the fifty startups across industries analysed, some interesting data was revealed.
The startups averaged USD$4.4m funding, split evenly between B2B and B2C.
Pricing, or not talking about it
I’ve been working on price points – researching, testing, communicating, trialing, changing, communicating, and restarting the loop. I caught this interesting read on creating price points – and move to MRR and ARR for a startup.
House of Genius
We got stuck in the all-too-common trap of building a user-base and worrying about revenue later
Use Bit.ly? Of course you do. As I do (amongst others, though, including having run my own dedicated URL to track clicks).
Insights here, entitled “The Rise, Fall, and Rise of Bitly: How a Free Link Shortener Became a Real Business” from Bit.ly CEO Mark Josephson.
The internet of things - The Fliike from Smiirl
Clever little idea – in the world of the internet of things – bringing the world of Facebook ‘likes’ into the real world.
Presenting the big idea … some wise words
Some wise words here. Whilst I’m not -and have never been – an advocate for the ‘Elevator Pitch’ for a plethora of reasons (more anaon), below are wise words. The full #typed note is here …
And how do I create a great culture ... ?
Somethings, when said by an industry peer, it warrants no real further comment.
Jeremy Bullmore responds here to a letter to his column in Campaign Magazine to explain the issue of culture
Understanding the balance sheet
I’m quoting this post published today. as is a reminder of the importance of how to read and interpret a balance sheet. The full #typed note is here …
The US Defense Advanced Research Projects Agency (DARPA) is running a study where to analyse and explore the inter-relationship between the net and social media/social networking, the results of which could prove very interesting.