Somethings, when said by an industry peer, it warrants no real further comment.
Jeremy Bullmore responds here to a letter to his column in Campaign Magazine to explain the issue of culture
Culture is a facet of a start-up that cannot be created. It is something that already exists.
So true, when you consider how many start-ups, since 2012, have sought to retrospectively impose a new culture, or attempt to change the culture when evidently it was too late (cf, BBC article on Uber).
I’ve worked on the inside, with enough start-ups to understand that culture emanates from the top – because the top started the entity, and drives it forward based on habit, what has been before, and – there are examples – without due regard to the future.
Source: Campaign Magazine 27.04.12
Navigating the emerging landscape
#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
He is Founding Partner at Metropolis Partners