#startups, how do I create a great culture?

And how do I create a great culture ... ?

Somethings, when said by an industry peer, it warrants no real further comment.

Jeremy Bullmore responds here to a letter to his column in Campaign Magazine to explain the issue of culture

Culture is a facet of a start-up that cannot be created. It is something that already exists.

So true, when you consider how many start-ups, since 2012, have sought to retrospectively impose a new culture, or attempt to change the culture when evidently it was too late (cf, BBC article on Uber).

Startup culture

I’ve worked on the inside, with enough start-ups to understand that culture emanates from the top – because the top started the entity, and drives it forward based on habit, what has been before, and – there are examples – without due regard to the future.

Source: Campaign Magazine 27.04.12


Navigating the emerging landscape

#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
Rod Geoghegan plans and delivers growth in the Marketing, Advertising and Digital; Tech Start-up and Corporate space, through business planning, marketing and business development

He is Founding Partner at Metropolis Partners

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