We got stuck in the all-too-common trap of building a user-base and worrying about revenue later
Use Bit.ly? Of course you do. As I do (amongst others, though, including having run my own dedicated URL to track clicks).
Insights here, entitled “The Rise, Fall, and Rise of Bitly: How a Free Link Shortener Became a Real Business” from Bit.ly CEO Mark Josephson.
He looks at how the business transformed from free to Monthly Recurring Revenue – and interesting hedged its’ services against becoming obsolete by hosting dedicated URLs for free.
Interesting article for start-ups.
~source:: Mark Josephson
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Navigating the emerging landscape
#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
Rod Geoghegan plans and delivers growth in the marketing, advertising, digital, tech start-up and corporate space, through business planning, marketing and business development
He is Founding Partner at Metropolis Partners
He is Founding Partner at Metropolis Partners
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