Clever idea. With the recent commentary surrounding the use of cardboard boxes for toothpaste tubes, this idea is clever – and somewhat obvious. And with the Change.Org signatures at nearly 40,000 of the 50,000 sought, Alan Wurman’s #NOBOXTOOTHPASTE campaign may be working.
Rod Geoghegan works with Marketing Services Agencies, Tech Start-ups and Professional Services Firms to plan and deliver growth.
He is Founding Partner at Metropolis Partners