#social Media, Sickly? Need soup? Heinz will deliver a …

Sickly? Need Soup? Heinz will deliver a … … personalised tin

Like this Facebook app.
It is a copy of the Coca-Cola personalisation campaign in Australia, but this still has its’ merits – especially for an FMCG brand.

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Navigating the emerging landscape

#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
Rod Geoghegan plans and delivers growth in the marketing, advertising, digital, tech start-up and corporate space, through business planning, marketing and business development

He is Founding Partner at Metropolis Partners


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