5 Ways Brands Can Connect With Social Media Messaging
Interesting and worthwhile article I read lists these five points on brands being and staying social:
Stay true to your brand
Provide real-time customer service
Social messaging apps not only give customers 24/7/365
Move seamlessly between public and private
Fill in the behind-the-scenes blanks in so everyone can see how your brand addresses issues.
Treat customers like people
Be personal, don’t just personalize.
Stay on-brand, but be friends with your customers
This is an interesting article on how brands now have to address the issue of staying and being social.
Navigating the emerging landscape
#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
He is Founding Partner at Metropolis Partners