#business development, managing the inbound process

Managing the inbound process

An article  describes how an attempt to talk to three agencies, in preparation for a possible brief, failed to get a response.

Simple new business checks when a new client emails for new 
The LinkedIn Pulse article asks when about the process as to when potential new business clients emails (and the good) advice is to:

1.  Test your website contact form regularly
2.  Have a formalised process for new business enquiries, regardless of origin
3.  Respond quickly, as it proves you are reactive – then you can begin to prove you are proactive
4.  Be very mindful of speed and content is another – read what’s been asked, get the most appropriate person to respond so the response is meaningful, helpful and positive.
5.  Use initiative and confirm next steps, send a calendar invite for the next action and connect on LinkedIn.

Adding to this is that the above is one element of the process in place for agencies – make sure that the process itself is streamlined and set standards. Have a response within the hour – be it a holding one to acknowledge the message.

~source :: LinkedIn Pulse 

The question here is what exacting process have you in place for inbound inquiries?


Navigating the emerging landscape

#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
Rod Geoghegan plans and delivers growth in the marketing, advertising, digital, tech start-up and corporate space, through business planning, marketing and business development

He is Founding Partner at Metropolis Partners

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