#brand planning, P&G tests direct consumer offering on-line

On Retail, P&G is launching an online store – eStore – to test the water for direct sales to consumers. The platform is owned by PFS Web.

Interesting to see what will happen in terms of both take-up by consumers and also in terms of retail price points and P&G possibly earn considerable higher margins with this semi-direct sales channel.


Rod Geoghegan works with Marketing Services Agencies, Tech Start-ups and Professional Services Firms to plan and deliver growth.

He is Founding Partner at Metropolis Partners

#Business Development • #Planning • #Startups • #Advertising • #Esoteric

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