#brand planning, P&G tests direct consumer offering on-line

On Retail, P&G is launching an online store – eStore – to test the water for direct sales to consumers. The platform is owned by PFS Web.

Interesting to see what will happen in terms of both take-up by consumers and also in terms of retail price points and P&G possibly earn considerable higher margins with this semi-direct sales channel.

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Navigating the emerging landscape

#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
Rod Geoghegan plans and delivers growth in the marketing, advertising, digital, tech start-up and corporate space, through business planning, marketing and business development

He is Founding Partner at Metropolis Partners


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