On Research, Harris International have conducted a piece of research, commissioned by PaidContent UK, which asked respondents what they would:
” … do if their favourite news site suddenly began charging?”
74% of respondents said they would “find another free site, with only 5% said they’d pay to continue reading.
With this topic being a hot potato in the UK – with News International threatening to ring fence its content (and The Evening Standard becoming a freesheet), what happens next is anyone’s guess.
Chart Nicholas Carlson and Kamelia Angelova / chart of the day
Navigating the emerging landscape
#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
He is Founding Partner at Metropolis Partners