#research, people won’t pay for news online

On Research, Harris International have conducted a piece of  research, commissioned by PaidContent UK, which asked respondents what they would:

” …  do if their favourite news site suddenly began charging?”

74% of respondents said they would “find another free site, with only 5% said they’d pay to continue reading.

harris-paidcontentUK

 

 

 

 

 

 

 

 

 

 

With this topic being a hot potato in the UK – with News International threatening to ring fence its content (and The Evening Standard becoming a freesheet), what happens next is anyone’s guess.

Chart Nicholas Carlson and Kamelia Angelova / chart of the day


 

Navigating the emerging landscape

#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
Rod Geoghegan plans and delivers growth in the Marketing, Advertising and Digital; Tech Start-up and Corporate space, through business planning, marketing and business development

He is Founding Partner at Metropolis Partners

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