#advertising, #QR codes, McDonald’s in Japan

On QR codes, McDonald’s, Japan, are engaging with consumers in  the healthy food debate by using QR Codes on its packaging to drive them to the website showing the nutritional values of the foods being consumed.

Whilst QR Codes are still in their infancy, the take-up byJapanese consumers is significantly stronger that their Western counterparts.

The ad:


 

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