On QR codes, McDonald’s, Japan, are engaging with consumers in the healthy food debate by using QR Codes on its packaging to drive them to the website showing the nutritional values of the foods being consumed.
Whilst QR Codes are still in their infancy, the take-up byJapanese consumers is significantly stronger that their Western counterparts.
Navigating the emerging landscape
#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
He is Founding Partner at Metropolis Partners