Google has added to its Local Business Centre (currently in the US only) offering with a new service that links a QR code window decal to the Google page their company information, reviews, map and contact information.
Point being is that if you wanted to find out about what gigs were playing in a small indi music venue you just found walking by, you’ll be able to scan the QR code an open a page online.
Currently Google is testing the offering to the top 100k searched businesses in the US – though inevitably this will roll-out.
Glitzy promo video here:
Japan, leading within the uptake of QR Codes, is featured in video showing the integration with a very suitable building frontage:
Navigating the emerging landscape
#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
He is Founding Partner at Metropolis Partners