I have written before on the importance of marketing agencies engaging with brand procurement teams.
Promotional Marketing (November 2010) has written this month about how agencies are being tested in these current times.
It writes of the knock on effect of the current spending cuts at governmental level – and that anecdotal evidence suggests there is already a huge impact on the market research sector with some agencies already having closed their social research units.
The full article (reproduced here with kind permission of Promotional Marketing) expands on this theme.
Navigating the emerging landscape
#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
He is Founding Partner at Metropolis Partners