Agency briefing to agency creative brief – best practice
This paper written by Rod Geoghegan sets out the planning process (and checklist) to create and implement the Agency Briefing process – from client brief to creative brief.
This is a Client Insight Paper

Navigating the emerging landscape
#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
Rod Geoghegan plans and delivers growth in the Marketing, Advertising and Digital; Tech Start-up and Corporate space, through business planning, marketing and business development
He is Founding Partner at Metropolis Partners
He is Founding Partner at Metropolis Partners

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