#brand planning, power of storytelling in corporate PR

The power of storytelling in corporate PR

A paper by The Hoffman Agency, a silicon valley based PR agency.

It looks at the merits of expanding the messaging in corporate PR. Interesting points within.

Link expired – working on it


 

Navigating the emerging landscape

#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
Rod Geoghegan plans and delivers growth in the marketing, advertising, digital, tech start-up and corporate space, through business planning, marketing and business development

He is Founding Partner at Metropolis Partners


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