3 ways to add (quick) value to marketing
I can attest to this, having experienced it many times: “Yet when I start somewhere new, I’m the person there who knows *the least* about the product and audience.”
How do you jump the gun, leapng ahead with immediacy?
57 minutes, no 57 seconds is still too long
FMCG (CPG) brand Heinz is testing the patience of its’ consumers. Or is it testing the patience of some of its’ consumers?
Digital 2021, Global overview
An in-depth report, looking at the worldwide digital trends. Caveat: I’ve a research background so this interests me, realising it’s one shy of 300 slides long.
PrinciplesA powerful, 40-year-old internal memo by its first marketing head Rob Strasser.
How the cost of a Big Mac tries to define the state of its countries’ currency
The McDonald’s Big Mac Index, explained.
The importance of owning your Social Media assets
By owning I mean setting in motion the process to register your brand name – and that could be a School name, as this example shows – across all SM platforms. This leads into how you activate these platforms – or not – the basis of new business planning.
A salutary example of getting this wrong follows.
Participation is ‘the currency of the modern (consumer advertising) campaign’
Brian is unimpressed. Very. Why he asks …
We live in tough times
Marketing budgets are being scrutinised harder than ever. Activity that doesn’t add to the bottom line is increasingly difficult to justify. In this climate, spending on communications can seem like a luxury. So wouldn’t it be easier if there were a way to measure the payback from your marketing communications?
The (an) answer is Econometrics and a paper from the IPA by Louise Cook and Mike Holmes is a really interesting – or required – read for agency planners and clients.
This is excellent – a reminder of the ingredients of creativity from Cédric VillaniThe 7 ingredients for creativity
Thought leader or thought leadership?
I read a thought-provoking article on LinkedIn Pulse by Jason Miller (article) asking where a business focus should be: Though Leadership and Thought Leader.
He argues that ” … as marketers we shouldn’t necessarily all be striving to become the next thought leaders … it’s just not scalable or realistic … instead … we should be focused on creating a culture …. harnessing insights from our brightest employees to collectively achieve thought leadership as an organisation”
Talking internally about an idea
How do you create ideas? How to you amplify? This is an approach I really like.
Mad men, copywriting mash-up
Madison Avenue has taught us a lot, through Mad Men.
Digital, Social & Mobile in 2015
A look at the digital, social and mobile space – interesting stuff here.
What is the perfect Social media post?
Really good reference infographic for creating the perfect post across the (current) main SM channels.
What is an insight? Getting to the holy grail of a creative brief
Interesting presentation from Umar Ghumman on planning – and the definition of an insight. To quote “The planning, creative and broader marketing community uses insights or an insight to get to ideas that will solve their marketing or business problems. This is a brief exploration into the definition of the insight”.
Brought together are definitions from leading industry brand planners.
Well worth reading.
A round up of the digital space in 2013
An round-up of digital trends
Clients get the advertising they deserve
Clients, in the opinion of David Ogilvy as this presentation by Graham Robertson of Beloved Brands points out in this presentation, get the advertising they deserve.
Set out here are thoughts on how clients (brands) and agencies can work better together to produce better results – advertising, relations and in the end, revenue.
Well, I’ve set up my Menshn account and profile. The new microblogging site – started by Louise Mensch and Luke Bozier launched last week and is currently accessible to US users only – so after a little bit of sidestepping the filter, I managed to get in and register. The full #typed note is here …
Why I’ve left Klout
I’ve deleted the data on my @Metropolis Twitter account from Klout and this not in direct response to the new Klout algorithm.
ISBA/Havas Integration and the evolution of brand strategies – As brands get social, they must listen more than talk
Gideon Spanier of the Evening Standard talks today about how brands are getting to using social media to research as well as communicate with consumers. Some of the published key findings also note.
Mobile Marketing 2011
I attended the Mobile Marketing 2011 event and this is Jon Mew of the IAB talking about where and how mobile has emerged as a cutting edge marketing technology.
A view on the creative process within planning from Heidi Hackemer of BBH NY.
The CAP Code
BBC Radio 4 news this morning featured the ASA extending its’ remit and how it expects thousands of additional consumer complaints.
