#brand planning, the net generation, unplugged

planning, a look at the emerging landscape rod geoghegan metropolis partners growth marketing #businessdevelopment

The net generation, unplugged

Published by The Economist, ‘The net generation, unplugged‘ updates us on how Gen X and Gen Y are changing.

“They are variously known as the Net Generation, Millennials, Generation Y or Digital Natives. But whatever you call this group of young people—roughly, those born between 1980 and 2000—there is a widespread consensus among educators, marketers and policymakers that digital technologies have given rise to a new generation of students, consumers, and citizens who see the world in a different way. Growing up with the internet, it is argued, has transformed their approach to education, work and politics.

“Unlike those of us a shade older, this new generation didn’t have to relearn anything to live lives of digital immersion. They learned in digital the first time around,” declare John Palfrey and Urs Gasser of the Berkman Centre at Harvard Law School in their 2008 book, “Born Digital”, one of many recent tomes about digital natives. The authors argue that young people like to use new, digital ways to express themselves: shooting a YouTube video where their parents would have written an essay, for instance.

You can read the full article on the Economist (https://www.economist.com/technology-quarterly/2010/03/06/the-net-generation-unplugged)


Rod Geoghegan
#typed notes.
23 March 2010
  


 

Navigating the emerging landscape

#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
Rod Geoghegan plans and delivers growth in the Marketing, Advertising and Digital; Tech Start-up and Corporate space, through business planning, marketing and business development

He is Founding Partner at Metropolis Partners

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