Participation is ‘the currency of the modern (consumer advertising) campaign’
Brian is unimpressed. Very. Why he asks …
… should he:
And this is a very good question – and one that enlivens my continued enthusiasm to work in advertising and marketing.
See, planning has to take account of the participant – the person that we all want to (inverted commas) engage (inverted commas) with. And get our numbers/metrics/roi/awards.
And a link to the Slideshare deck
Navigating the emerging landscape
#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
He is Founding Partner at Metropolis Partners