#brand planning, participation, currency of modern campaign

planning, a look at the emerging landscape rod geoghegan metropolis partners growth marketing #businessdevelopment

Participation is ‘the currency of the modern (consumer advertising) campaign’

Brian is unimpressed. Very. Why he asks …

… should he:

And this is a very good question – and one that enlivens my continued enthusiasm to work in advertising and marketing.

See, planning has to take account of the participant – the person that we all want to (inverted commas) engage (inverted commas) with. And get our numbers/metrics/roi/awards.

Excellent deck

And a link to the Slideshare deck


Navigating the emerging landscape

#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
Rod Geoghegan plans and delivers growth in the marketing, advertising, digital, tech start-up and corporate space, through business planning, marketing and business development

He is Founding Partner at Metropolis Partners

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