#planning, COI publishes paper on calculating ROMI

Planning

The COI has published a consultation paper on calculating Return on Marketing Investment (ROMI) and are looking for feedback.


 

Navigating the emerging landscape

#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
Rod Geoghegan plans and delivers growth in the marketing, advertising, digital, tech start-up and corporate space, through business planning, marketing and business development

He is Founding Partner at Metropolis Partners


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