Real time advertising
A presentation on Real Time Advertising
#inspiration, designing a new plug
On inspiration, the world’s thinnest plug, designed by Min-Kyu Choi, has just won the product design category of the Brit Insurance Designs Awards. The full #typed note is here …
#business development, are you pitching for free?
Are you pitching for free? Still?
The client/agency relationship is changing. And the new agency financial model mean – no – requires agencies to validate an opportunity to pitch.
The days of doing this free are over for the smart players.
#digital lifestyle aggregation, Google maps to in-car sat nav
Google maps to in-car sat nav
An example of DLA.
The full #typed note is here …
#advertsing, very cool interactive billboard
#business development, agency briefing to agency creative brief, best practice
Agency briefing to agency creative brief – best practice
This paper written by Rod Geoghegan sets out the planning process (and checklist) to create and implement the Agency Briefing process – from client brief to creative brief.
#privacy, Google and its’ ambitions
A look at where Google maybe/is heading …
This is from 2010, interesting what we were then thinking.
#research, what is online marketing?
Research, a presentation on online marketing
#brand planning, ISBA/Havas Integration and the evolution of brand strategies
ISBA/Havas Integration and the evolution of brand strategies – As brands get social, they must listen more than talk
Gideon Spanier of the Evening Standard talks today about how brands are getting to using social media to research as well as communicate with consumers. Some of the published key findings also note.
#planning, opportunities in retail
Planning, broad overview – and it only takes one idea …
#escoteric, a number plate for every driver, where could this lead to?
We could all now have an individual licence plate, no need to worry about privacy then
Where will this lead to? A new piece of tech has been approved for use in of Michigan – basically instead of a plastic number plate (or metal license plate abroad), it is replaced with a backlit HD display.
#inspiration, 101010 a global day of doing
101010 a global day of doing
Today is a global day of going .. 10.10.10.
And it’s up to all of us to get involved.
#social media, social media optimisation
Social media optimization
Rohit Bhargava of Ogilvy talks of social media optimisation – and promoting your blog.
#procurement, COI digital expenditure and ROI
COI digital expenditure and ROI
The COI has published Reporting on progress – Central government websites 2009/10.
#business development, negotiate nicely without being a pushover
How to Negotiate Nicely Without Being a Pushover: Principles to Remember
#social media, corporate policies, the good, the mediocre, and the ugly
Corporate Policies, the good, the mediocre, and the ugly
This is an interesting read on the variances between organisations that exists.
#tech, OpenID
#corporate, just a laugh a minute
Just a laugh a minute
Always good to see that journalistic privilege is a subject to laugh about.
#search, should you include blogging
Should you include blogging
A white paper on Search and Blogging. Interesting reading.
The full #typed note is here …
#advertising, never underestimate the power of a good story
#advertising ~ Never underestimate the power of a good story
Clever copy-writing.
#esoteric, when a colleague can’t pronounce your name
I can emphasise with these guys, with a surname like mine
Difficult to pronounce name?
#brand planning, the 7 ingredients for creativity
This is excellent – a reminder of the ingredients of creativity from Cédric VillaniThe 7 ingredients for creativity
- Documentation
- Motivation
- Environment
- Communication
- Constraints
- Inspiration
- Tenacity
#futurology, Que unveiled, CES 2010
The future is – well – very cool going by one of the new product launches at CES 2010 today.
The Que eReader from Plastic Logic is eerily close to this Mag+ (Bonnier R&D concept video): The full #typed note is here …
#inspiration, I’m joining the I hate Comic Sans campaign …
I’m joining the I hate Comic Sans campaign …
I’m adding my name a very worthwhile endeavour – a new campaign: I hate Comic Sans.
#search, Google unveils real time search
On Search, this is actually a step-change in the search market. The full #typed note is here …