As Facebook institutes new terms & conditions, privacy of UGC is now becoming an issue.
The Valleywag Guide is an excellent explanation of which radio buttons need to be unticked.
A deck from the Business Development in Marketing Services forum
ASA launches ad campaign to prepare business for new online marketing regulation
The ASA has launched a new advertising campaign to highlight the extension of the CAP remit to include online marketing. The campaign runs until 27th February 2012 The full #typed note is here …
A chap from NY looking for a new ad job. Thinking differently.
1966 prediction of the home computer
This is a view of what was to happen to home computers – in 1966.
Clever experiential campaign, for Road Safety, that engages and shocks.
#research ~ Social Media Content Creation Waning
A new research paper – interesting.
The full #typed note is here …
Planning, a paper written by Jason Oke.
Always interesting to read the numbers from Morgan Stanley – however it is the ‘so what’ that matters.
A reminder (and tips for beginners)
Mike Fruchter writes about social media for beginners.
Everyone has to start somewhere …
The IPA has launched a best practice guide to help Advertising and Marketing Agencies and Startups – incorporates tips and a four part checklist.
A Pledge endorsed by IPA can be utilised by an agency to demonstrates their commitment to the new partnership being built.
Run this up the flagpole and see who salutes …
As an avid fan of bu||$hit bingo, finally an online dictionary that translates verbiage …
Trend Watching ::
Steve Rubel of Edelman Digital has nominated five digital trends for 2009.
Satisfaction Guaranteed :: Customer care and PR are blending as consumers use social media to demand service
Media Reforestation :: The media is in a constant state of reinvention as it transitions from atoms to bits
Less is the New More :: Overload takes its toll. Gorging on media is out. Selective ignorance and friends as filters are in
Corporate All-Stars :: Workers flock to social media to build their personal brands, yet offer employers an effective and credible way to market in the downturn
The Power of Pull :: Where push once ruled, it’s now equally important to create digital content that people discover through search
The article and research paper is published on his blog.
#advertising ~ And brands
A reminder of the pure power of a brand.
Written by Chris Schaumann of Microsoft, this is a view of the digital world and it’s future, albeit from an MS viewpoint.
Ogilvy pop-up shop for ideas
Ogilvy has opened a pop-up shop in Central London offering free marketing ideas.
Passing by at lunch, the tables, each manned by an Ogilvy executive, were filled with those undoubtedly seeking input into their new ideas whilst dreaming about the imminent sale price of Twitter.
Not a question I have asked a lot – but does a truck make you more handsome?
This is the marketing campaign that went viral for Chevrolet Colorado.
Does a truck make you more handsome? View the campaign video here.
I like this – a novel approach to solving the First World problem of recycling nearly new tech gadgetry.
In this instance, it is how we could upgrade our mobile phones using a modular approach to manufacture.
The argument is convincing, though the approach is basic – but does raise interesting questions.
Round Table – Consumer attitudes to price led promotions during a downturn
Rod Geoghegan was invited by the ISP to attend a round table to discuss consumer attitudes to price led promotions during a downturn.
January 2021 sees a website so retro, but yet very on message, and just excellent.
How to you connect ecommerce, car leasing and a brand personality into one website? Lingscars.com is an example.
As ever, more and more guesses as to what 2010 holds for us all.
PR-wise, Marian Salzman, of Euro RSCG PR complied a top 10 targeting pop culture, political and monetary themes.
She goes on to mention that the degree that social media … ” informs behavior on a company level as well as an employee level still largely remains to be defined … [and] as this continues … might define … total convergence, and a further blending of business roles and responsibilities.” The full #typed note is here …
The Audi Halloween advert – scary stuff.