Protecting your future, online
Much as been written about protecting yourself online. Another aspect is reputation management and control. Aren Grimshaw of Tonick Media [Link Expired] has put together a paper as a reminder of the dangers of posting personal information online.
Ogilvy on Social Networks for Business
An interesting deck on Social Media for Business.
Culture
A planners view
This is a thirty minute presentation by Faris Yakob, who is a senior digital strategist at McCann Erickson NY, at the recent IPA Social on planning. The full #typed note is here …
An Adobe platform for designers
This is really simple and the reason I really like it. Selecting colour pallets that work within the visual environment can be really assisted using Kuler.
I’m joining the I hate Comic Sans campaign …
I’m adding my name a very worthwhile endeavour – a new campaign: I hate Comic Sans.
A TED Talk, April 2010. I quote:
“A prolific short story writer and blogger since age seven, Adora Svitak (now 12) speaks around the United States to adults and children as an advocate for literacy. The full #typed note is here …
Microblogging, again, an on-screen spat on Twitter (as reported by the BBC) shows the danger that exists for the uninitiated. Microblogging is a powerful communication channel – and one that has to be treated as such.
A political punch-up live on the net between Sally Bercow and person/s unknown.
Read it here in case it’s deleted.
TED talk by Ken Robinson
This is a really excellent TED Talk by Sir Ken Robinson and the message is something that should be understood and actioned
COI digital expenditure and ROI
The COI has published Reporting on progress – Central government websites 2009/10.
On Social Media, a lot has been written about how social media is changing the way we communicate. For a world with television, radio and print to one where if Facebook was a country, it would be the 4th largest in the world. The full #typed note is here …
This, by Brian Morrissey: dispels ten myths of social media marketing. excellent.
And how do I create a great culture ... ?
Somethings, when said by an industry peer, it warrants no real further comment.
Jeremy Bullmore responds here to a letter to his column in Campaign Magazine to explain the issue of culture
Introduction to YouTube
Professor Michael Wesch, Assistant Professor of cultural anthropology at Kansas State University (and one for the most forward thinkers that I follow), presented at the Library of Congress, June 23rd 2008.
This is the presentation and as always is highly thought provoking.
The Girl Effect
A view of how the third world crisis can be solved.
The full #typed note is here …
A research paper on Brands.
People: The basic Framework. Interesting reading.
Newsweek publishes another infographic on where we are now …
Best Buy rolling out in-store mobile couponing
Best Buy, the US retailer, is rolling out an in-store mobile couponing via startup Shopkick
Social Media
The new kid on the block in terms of apps for Twitter is Twylah. The platform aggregates a users Tweets by hashtag, using what are called ‘showcase pages’ populated with trending topics and rich media content. What this can begin to do is to provide some control in terms of assembling a cohesive and interpretable view of what user talks about and with whom.
On Retail, P&G is launching an online store – eStore – to test the water for direct sales to consumers. The platform is owned by PFS Web. The full #typed note is here …
So is this Web 2.0?
A presentation from Universal McCann, albeit data heavy, but with real insights.
How to lead creative meetings
Faith & Prosperity has created a short list on leading creative meetings.
Should you include blogging
A white paper on Search and Blogging. Interesting reading.
The full #typed note is here …
The aesthetics of an alien beast
Well documented, well reasoned and well written about, it is known that I am wary about RFID. A lot. And the implications of how we walk into a store to be bombarded by bespoke messaging because the tag in our sneakers has linked to the mainframe.