(A post from 2012) I was undertaking a store check, snooping around the Co-op, and see that Amazon has an in-store collection point about to become operational.
A planners view
This is a thirty minute presentation by Faris Yakob, who is a senior digital strategist at McCann Erickson NY, at the recent IPA Social on planning. The full #typed note is here …
The Centre For Common Sense In Marketing
Poliakov’s Pyramid Of Engagement, as conceptualised The Centre For Common Sense In Marketing (or something close as is possible nsfw) is viewed as:
As ever, more and more guesses as to what 2010 holds for us all.
PR-wise, Marian Salzman, of Euro RSCG PR complied a top 10 targeting pop culture, political and monetary themes.
She goes on to mention that the degree that social media … ” informs behavior on a company level as well as an employee level still largely remains to be defined … [and] as this continues … might define … total convergence, and a further blending of business roles and responsibilities.” The full #typed note is here …
Computer Algorithm Able to ‘Read’ Memories
Computer programs have been able to predict which of three short films a person is thinking about, just by looking at their brain activity.
Best Buy rolling out in-store mobile couponing
Best Buy, the US retailer, is rolling out an in-store mobile couponing via startup Shopkick
Let it ring Road safety campaign
Clever use of viral for road safety.
On Augmented reality, when a new technology emerges, one that defies a standard explanation in terms of development potential, it is always really interesting to see pedestrian applications. OK, this is an ad, but the opportunities this platform offers seems to get more exciting. The full #typed note is here …
The new world etiquette
5 Ways Brands Can Connect With Social Media Messaging
Interesting and worthwhile article I read lists these five points on brands being and staying social:
It had to happen. Google maps for IKEA.
A flake, beelzebub and the cutting room floor …
It is pretty self-evident why this 01:48 minutes of a Flake ad by Saatchi / Jonathan Glazer has been consigned to the cutting room floor. Cadbury deemed it too polarising following research – but then again, the 30′ spot has now to be targeted.
Growth hacking doesn't exist
An article I read answers one of the questions I am asked frequently: “what is growth hacking?”.
Well it exists. In my view. But not as we know it.
Social media, in case there was any doubt, the latest figures from Marketing Charts confirm the absolute dominance of Facebook over other SM networking sites. The full #typed note is here …
Exercise your voice before you pitch
A while ago, well at the end of 2011, I wrote a #typed note about an app I found to help you prepare for pitching by ensuring your voice intonation (pitch) and speed (be it slow or fast) so these could be monitored as part of your own voice training. The app, from Vocalytics co-founder Benoit Curdy, is now defunct.
Speech-language pathologist and University of Pittsburgh professor Jackie Gartner-Schmidt now explains that ensuring your voice isn’t thin and shaky voice is key as you come to present and to avoid this, suggests doing this easy exercise (which she calls one of her favourites).
Participatory Culture
An article on Participatory Culture
The full #typed note is here …
A round up of the digital space in 2013
An round-up of digital trends
Saw this on my feed.
This isn’t hiring. Best to get the message right, first time.
Trend Watching ::
Steve Rubel of Edelman Digital has nominated five digital trends for 2009.
They are:
Satisfaction Guaranteed :: Customer care and PR are blending as consumers use social media to demand service
Media Reforestation :: The media is in a constant state of reinvention as it transitions from atoms to bits
Less is the New More :: Overload takes its toll. Gorging on media is out. Selective ignorance and friends as filters are in
Corporate All-Stars :: Workers flock to social media to build their personal brands, yet offer employers an effective and credible way to market in the downturn
The Power of Pull :: Where push once ruled, it’s now equally important to create digital content that people discover through search
The article and research paper is published on his blog.
Migration across the US is studied by Forbes
Forbes have analysed the migration of people across the US – and created an interactive map to show where the more than 10 million Americans moved to – from one county to another during 2008.
Drive, the surprising truth about what motivates us
Like this a lot. A research paper (video) on motivation.
The full #typed note is here …
Group M Search (WPP) have written this summary paper on consideration and consumption.
Campaign by Loducca agency, Brazil
This is a really clever and creative pop-up campaign – created for a charity to clothe the homeless in Sao Paulo, Brazil by agency Loducca.
Somewhat unique is that the experiential project has been turned open-source – so the creative is being made available to other parties whom may want to replicate the initiative.
I've joined, but deafened somewhat
I’ve joined, really not sure about this network. Time will tell. It maybe the app of the moment, but I can see some bits I’m not sure about.