#trend watching, 2010 PR , social media at heart

As ever, more and more guesses as to what 2010 holds for us all.

PR-wise, Marian Salzman, of Euro RSCG PR complied a top 10 targeting pop culture, political and monetary themes.

She goes on to mention that the degree that social media … ” informs behavior on a company level as well as an employee level still largely remains to be defined … [and] as this continues …  might define … total convergence, and a further blending of business roles and responsibilities.” The full #typed note is here

#business development, do this before pitching

Exercise your voice before you pitch

A while ago, well at the end of 2011, I wrote a #typed note about an app I found to help you prepare for pitching by ensuring your voice intonation (pitch) and speed (be it slow or fast) so these could be monitored as part of your own voice training.  The app, from Vocalytics co-founder Benoit Curdy, is now defunct.

Speech-language pathologist and University of Pittsburgh professor Jackie Gartner-Schmidt now explains that ensuring your voice isn’t thin and shaky voice is key as you come to present and to avoid this, suggests doing this easy exercise (which she calls one of her favourites).

The full #typed note is here

#trend watching, five digital trends to watch for 2009

Trend Watching ::

Steve Rubel of Edelman Digital has nominated five digital trends for 2009.

They are:

Satisfaction Guaranteed :: Customer care and PR are blending as consumers use social media to demand service

Media Reforestation :: The media is in a constant state of reinvention as it transitions from atoms to bits

Less is the New More :: Overload takes its toll. Gorging on media is out. Selective ignorance and friends as filters are in

Corporate All-Stars :: Workers flock to social media to build their personal brands, yet offer employers an effective and credible way to market in the downturn

The Power of Pull :: Where push once ruled, it’s now equally important to create digital content that people discover through search

The article and research paper is published on his blog.