The Audi Halloween advert – scary stuff.
#business development, does agency size matter?
There one polarising - regular - topic amongst Clients, Agencies and the Marketing Press and that is agency size.
Small agencies vs big agencies.
Networks vs independents.
Which is best? Best creativity, best account management, best awards (now, seemingly, relegated to the good old days) and which for future-proof performance, stability and longevity?
#innovation, Internet TV, Project Canvas moving forward
Internet TV, Project Canvas, the BBC, Five, BT and ITV mooted platform to deliver TV through the web has been given a further boost with an announcement from the BBC Trust. The full #typed note is here …
#business development, is it an art or a science?
Business Development
One of the performance objectives of an agency is achieving growth and new business targets – or more accurately, over-achieving them.
So is new business an art or science?
I know that management board and investors demand reliable, consistent and predictable new business – without left-field hits or surprises, and look to have the team in place that is fully in control of delivering against targets month in and month out.
#best practice, Radio 4 news today, highlighting consumer campaign around websites
The CAP Code
BBC Radio 4 news this morning featured the ASA extending its’ remit and how it expects thousands of additional consumer complaints.
#anthropology, the girl effect
The Girl Effect
A view of how the third world crisis can be solved.
The full #typed note is here …
#futurology, IBM and IOT
Actually a somewhat thought-provoking look at how the net is shaping up, by IBM.
#business development, Marketing League Table New Media Top 100
Of all the marketing services sectors, new media is the most diverse in its offering.
Everything from mobile and email marketing to interactive TV and online advertising is represented by the agencies ranked in Marketing’s new media league table.
#management, 10 Workplace skills of the Future
Ten years ago, these were the skills of the future
Management – Be there a new world order or not, and I’m undecided whether if it’s all just a natural progression, albeit at an exponential rate, the 10 Workplace Skills of the Future or the skills workers should strive to have and the skills employers should seek out and promote – as written up by the Institute For The Future.
Is this an antidote to the Gen X/Gen Y divide? The full #typed note is here …
#Podcasting, iPod therefore I iLearn
Demystifying the creating of audio – and creating engaging Podcasts. The full #typed note is here …
#innovation, Phonebloks solving first world problems
I like this – a novel approach to solving the First World problem of recycling nearly new tech gadgetry.
In this instance, it is how we could upgrade our mobile phones using a modular approach to manufacture.
The argument is convincing, though the approach is basic – but does raise interesting questions.
#advertising, digital advertising before and after 2008
advertising ~ Digital advertising before and after 2008
#social media, checking-in etiquette for Foursquare
Charlie from Curve outlines the etiquette for interacting and posting to Foursquare – when Mayors should check in and when they should not to check in.
#social media, Twitter abbreviations you need to know
#business development, pitching, Pace Recorder app to help you monitor your voice
Pace Recorder app to help you monitor your voice
If you present to clients – this is an App that may help you.
Vocalytics co-founder Benoit Curdy talks here about his new start-up which is to help speakers work on their voice. The Android App, developed by the start-up, is a ‘personal voice trainer’ – allowing users to monitor their intonation (pitch) and speed (slow or fast).
The full #typed note is here …
#microblogging, teaching Mickey Rooney
Micro-blogging, whilst digital natives are immersed in the digital space, digital immigrants are still coming to terms with opportunities (and also the technologies).
To this end, Mickey Rooney talks to Ben Stiller about Twitter. The full #typed note is here …
#social media, a perspective from Europe
Taking a European view, Search Engine Land writes on how “the optimization done by the “experts” typically focuses on sites like Facebook, Twitter and of course YouTube. When it comes to Europe, however, there are many more choices”
#esoteric, Twylah and Twitter
Social Media
The new kid on the block in terms of apps for Twitter is Twylah. The platform aggregates a users Tweets by hashtag, using what are called ‘showcase pages’ populated with trending topics and rich media content. What this can begin to do is to provide some control in terms of assembling a cohesive and interpretable view of what user talks about and with whom.
#advertising, McDonald’s vs Burger King
I’m sorta’ hoping this is a spoof.
Comparative advertising?
The full #typed note is here …
#startups, Flap It extends the Fliike/Smiirl idea
The internet of things - The Fliike from Smiirl
Clever little idea – in the world of the internet of things – bringing the world of Facebook ‘likes’ into the real world.
#social media, a reminder, tips for beginners, from 2010
A reminder (and tips for beginners)
Mike Fruchter writes about social media for beginners.
Everyone has to start somewhere …
#planning, brand mapping
Planning :: Brand mapping tool by Kevin Sugrue.
#futurology, computer algorithm able to ‘read’ memories
Computer Algorithm Able to ‘Read’ Memories
Computer programs have been able to predict which of three short films a person is thinking about, just by looking at their brain activity.
#ugc, the sound of the UK
The Sound of the UK
Occasionally a really good idea emerges. And this is one.
#shopper marketing, are shoppers taking more time to convert online?
A report from NetElixir.