Surviving Procurement
An interesting article with some pointers from Matt van Hoven on DigiDay.
#social media, and avoiding the pitfalls of astroturfing
The social media space, can, for brands be unchartered territory – actually, a minefield.
And today, again, we see another example of ‘astroturfing’ and the consequences. Astroturfing is when content is developed and seeded online (or elsewhere) by an organisation and presented as being from ‘grassroots’ – consumers, users or non-connected others. This, in the UK, is now illegal – for a brand or company to represent themselves online using an alias or inferring they are a ‘consumer’
A developer has been banned from the iPhone App Store after Glyn Evans advised Apple that a reader of his blog had noticed similarities on reviews for a number of apps – all by the same company. The result is that over 1,000 of its apps for Molinker (from travel apps to instant chat-up lines) have been removed. For Heinz, it would be all baked beans tins being withdrawn from Asda. And Tesco, Sainsburys plus … .. ..
As users rate and review downloaded apps, report problems and share, good ratings see apps rise to the top, bad not.
For brands this is simply, stupidity. And a reminder that social media can build and well as destroy a company.
Update: The Guardian on Astroturfing
#esoteric, it is the best of times, it is the worst of times
An Orwellian view of what we face
Created by Robin Sloan and Matt Thompson, Epic 2014 was released in November 2004 as a vision of the digital future.
#brand planning, marketing brands
A research paper by Helge Tenno.
#privacy, Google now monitoring elections
Google now monitoring elections
Google have entered the elections fray (The Daily telegraph 15.09.97). They have unveiled technology, in Australia, that monitors the speeches election and government candidates make – for inaccuracies / contradictions.
Where will this go then?
#brand Planning, when did we start trusting strangers?
So is this Web 2.0?
A presentation from Universal McCann, albeit data heavy, but with real insights.
#business development, managing agency criticism
Managing agency criticism
I’m going to refrain from listing out examples of where an agency has experienced negative comments on social media – through its’ client work, the client product or because of being guilty by association.
And the focus excludes the agencies culpability.
#business development, pitch perfect, lessons from pitching
Pitch perfect, lessons from pitching
Agency teams can create an deliver the perfect pitch, going on to win the client business. I’ve seen it, been part of it and experienced the result of it.
Pitch perfect, lessons from pitching is part of a Client Insight Paper written by Rod Geoghegan.
#inspiration, run this up the flagpole and see who salutes …
Run this up the flagpole and see who salutes …
As an avid fan of bu||$hit bingo, finally an online dictionary that translates verbiage …
#planning, eye tracking study reveals 12 website tactics
Really interesting article on eye tracking here. The full #typed note is here . . .
#advertising, ads from the past that are best left there …
#advertising ~ Ads from the past that are best left there …
These ads, collected by Owni.eu, make you wonder how the brands ever thought this messaging was acceptable.
#esoteric, an introduction to widgets
As everyone is getting their heads around widgets, here is an introduction.
The full #typed note is here . . .
#advertising, a social media, video and micro-blogging mash-up by Google
A social media, video and micro-blogging mash-up by Google
Google has just launched a viral mashup – a YouTube – social media – App game called Google Chrome Fastball – A Race Across The Internet.
#esoteric, QR codes, Google integrating businesses with maps
Google has added to its Local Business Centre (currently in the US only) offering with a new service that links a QR code window decal to the Google page their company information, reviews, map and contact information.
#microblogging, be careful what you tweet
Micro-blogging, Be careful what you tweet. The full #typed note is here . . .
#social media, Twitter abbreviations you need to know
#brand planning, the Blue Box may be back, but why did it go?
The Blue Box may be back – but why did it go?
Following the online comments whom disliked the new Gap logo, Gap released this:
#business development, 7 dimensions of pitching
The seven dimensions of pitching – which ones do you recognise? 
The 7 dimensions of pitching identifies:
- The Consultant
- The Persuader
- The Adapter
- The Stonewall
- The Educator
- The Partner
- The Columbo
#social media, what the ! is social media?
What the ! is social media?
A (great) paper on social media by Marta Kagan.
#Podcasting, iPod therefore I iLearn
Demystifying the creating of audio – and creating engaging Podcasts. The full #typed note is here . . .
#brand planning, social media, the perfect post
What is the perfect Social media post?
Really good reference infographic for creating the perfect post across the (current) main SM channels.
#brand planning, #mashups and the merging of data seamlessly
#mashups and the merging of data seamlessly
This is old, I admit, but it illustrates a seamless mashup. It is a little Miss Elliot and a lot Joy Division.
#social media, how editing Wikipedia came back to haunt
How editing Wikipedia came back to haunt
Two corporates have fallen foul of the eagle eyes of Wikipedia users.
#brand planning, social media metrics superlist, measurement, ROI, key statistics
ROI ::
A very comprehensive list of resources from Robin Broitman at the Interactive Insights Group.
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#brand planning, digital, social & mobile in 2015
Digital, Social & Mobile in 2015
A look at the digital, social and mobile space – interesting stuff here.
#best practice, Samsung caught with fake viral activity
On Best Practice, Samsung has been identified as brand owner being behind the forum posts – through their agency, The Viral Company Sweden, which were uploaded to engnder debate on their products – LED televisions. The full #typed note is here . . .
#social media, top 10 social media websites
Social media, in case there was any doubt, the latest figures from Marketing Charts confirm the absolute dominance of Facebook over other SM networking sites. The full #typed note is here . . .
#viral advertising, Samsung, 6m+ hits on You Tube
#esoteric, Twylah and Twitter
Social Media
The new kid on the block in terms of apps for Twitter is Twylah. The platform aggregates a users Tweets by hashtag, using what are called ‘showcase pages’ populated with trending topics and rich media content. What this can begin to do is to provide some control in terms of assembling a cohesive and interpretable view of what user talks about and with whom.
#brand planning, John Clare, CEO Dixons and DSG lambastes agency digital capability
John Clare, CEO Dixons / DSG lambastes agencies over digital capabilities
Facing the digital age