Guidelines for Digital Promotions
I have been working with the IPM to produce a set of Guidelines to help promotional marketing agencies, brands and service providers execute promotional activity using digital.
A view on the creative process within planning from Heidi Hackemer of BBH NY.
An interesting article with some pointers from Matt van Hoven on DigiDay.
An article on Participatory Culture
The full #typed note is here …
Written by Chris Schaumann of Microsoft, this is a view of the digital world and it’s future, albeit from an MS viewpoint.
Creating a true brand story and articulating this is a creative and engaging way what Johnnie Walker have done. Excellent.
The ad / corporate video is by BBH London. The full #typed note is here …
This is very interesting, a snippet from a Ted Talk by University of Pennsylvania Assistant Professor, Angela Lee Duckworth, on the intangible concepts of self-control and grit that determine how we can predict both academic and professional success.
Campaign by Loducca agency, Brazil
This is a really clever and creative pop-up campaign – created for a charity to clothe the homeless in Sao Paulo, Brazil by agency Loducca.
Somewhat unique is that the experiential project has been turned open-source – so the creative is being made available to other parties whom may want to replicate the initiative.
Brilliant, retro Captain Marvel
Introduction to YouTube
Professor Michael Wesch, Assistant Professor of cultural anthropology at Kansas State University (and one for the most forward thinkers that I follow), presented at the Library of Congress, June 23rd 2008.
This is the presentation and as always is highly thought provoking.
Stop managing your pipeline and start managing your people
Andrew Adams talks about “… most companies spend[ing] too much time, money and energy on measuring and managing the pipeline rather than managing and improving the quality of leads that go into – and ultimately come out of – the pipeline” – a really valid point.
Having also making the point that “… the pipeline is a vital part of the sales process, it is also where the most fundamental mistake is made” it is always interesting to understand where a business places focus.
What does digital mean to you?
What does digital mean to you? I ask because the Karel Dörner and David Edelman of McKinsey article cites “… technology [or] … digital is a new way of engaging with customers [or] … it represents an entirely new way of doing business”
Both go on to say these definitions aren’t necessarily incorrect, however incomplete.
The net generation, unplugged
Published by The Economist, ‘The net generation, unplugged‘ updates us on how Gen X and Gen Y are changing.
“They are variously known as the Net Generation, Millennials, Generation Y or Digital Natives. But whatever you call this group of young people—roughly, those born between 1980 and 2000—there is a widespread consensus among educators, marketers and policymakers that digital technologies have given rise to a new generation of students, consumers, and citizens who see the world in a different way. Growing up with the internet, it is argued, has transformed their approach to education, work and politics.