There may be a gap in the market, is there a market in the gap?
Interesting analysis of product market fit, and if start-ups really understand the gap versus the market.
#planning, Product market fit
#business development, We’re not hiring
Saw this on my feed.
This isn’t hiring. Best to get the message right, first time.
#business development, Getting the point across, #amazon-wise
On making words sound like music
AWS, the Amazon tech giant, has released, somewhat accidently I read, its’ email template highlighting thinking on cadence and call to actions.
#esoteric, when a colleague can’t pronounce your name
I can emphasise with these guys, with a surname like mine
Difficult to pronounce name?
#advertising, Nivea, We don’t do gay, and FCB agency conversation
Nivea/Beiersdorf Global AG tell FCB we don't do gay, FCB fires the client'
I’ll leave this here.
On losing the plot, what do we do?
What do we do, help, I'm lost
It can happen, and it does. This from my LinkedIn feed, a question from a connection: what do we do – or what do you think we do. And the only reference point is the name of the company.
The McDonald’s index explained
How the cost of a Big Mac tries to define the state of its countries’ currency
The McDonald’s Big Mac Index, explained.
Clever road safety campaign
Clever experiential campaign, for Road Safety, that engages and shocks.
#esoteric, On agency life
#esoteric, Captain Marvel goes retro
#advertising, Tesla would keep regulators up all night
Why don't we do it on the road?
This would keep the regulators up all night.
Not from Tesla*.
#business development, on winning without pitching
To pitch, or not to pitch, that is the question (and here is the answer)
An agency can win without pitching. And within the talk below, this there is an admittance that not all agency management can’t get this approach.
#brand planning, owning your SM assets
The importance of owning your Social Media assets
By owning I mean setting in motion the process to register your brand name – and that could be a School name, as this example shows – across all SM platforms. This leads into how you activate these platforms – or not – the basis of new business planning.
A salutary example of getting this wrong follows.
#start-ups, very novel
#Innovation, toothpaste pills
Clever idea. With the recent commentary surrounding the use of cardboard boxes for toothpaste tubes, this idea is clever – and somewhat obvious. And with the Change.Org signatures at nearly 40,000 of the 50,000 sought, Alan Wurman’s #NOBOXTOOTHPASTE campaign may be working.
#business development, do this before pitching
Exercise your voice before you pitch
A while ago, well at the end of 2011, I wrote a #typed note about an app I found to help you prepare for pitching by ensuring your voice intonation (pitch) and speed (be it slow or fast) so these could be monitored as part of your own voice training. The app, from Vocalytics co-founder Benoit Curdy, is now defunct.
Speech-language pathologist and University of Pittsburgh professor Jackie Gartner-Schmidt now explains that ensuring your voice isn’t thin and shaky voice is key as you come to present and to avoid this, suggests doing this easy exercise (which she calls one of her favourites).
#escoteric, a number plate for every driver, where could this lead to?
We could all now have an individual licence plate, no need to worry about privacy then
Where will this lead to? A new piece of tech has been approved for use in of Michigan – basically instead of a plastic number plate (or metal license plate abroad), it is replaced with a backlit HD display.
#escoteric, Amazon throw-away products
Amazon give in to wanton wastage
Amazon, going by their update email announces that if you don’t like/want/need a purchase, don’t pay, just throw in the bin/use for free.
#esoteric, Let’s deploy to production
#business development, timely reminder via LinkedIn stream
This is frightening.
When is the last time you tested each and every contact form on your website – and all your company websites?
#business development, time for agency model change, and now
Financial headlines are not good.
The headlines with WPP quarterly like-for-like net sales growth falling, causing the sector including Interpublic and Omnicom to fall also, indicates as commentators are noting, that the advertising sector is not growing.