Guidelines for Digital Promotions
I have been working with the IPM to produce a set of Guidelines to help promotional marketing agencies, brands and service providers execute promotional activity using digital.
#brand planning, ideas, ideas, ideas
A view on the creative process within planning from Heidi Hackemer of BBH NY.
#business development, surviving procurement
Surviving Procurement
An interesting article with some pointers from Matt van Hoven on DigiDay.
#brand planning, the Jonny Cash project
Participatory Culture
An article on Participatory Culture
The full #typed note is here …
#futurology, the digital reality
Written by Chris Schaumann of Microsoft, this is a view of the digital world and it’s future, albeit from an MS viewpoint.
#experiential, Rapha pop-up store, London
The Rapha pop-up store, London
I’d a meeting earlier today with a client and we grabbed a coffee at Rapha, the performance racewear brand, which has opened a pop-up store in Clerkenwell:
The full #typed note is here …
#inspiration, keep walking, a real brand story
Creating a true brand story and articulating this is a creative and engaging way what Johnnie Walker have done. Excellent.
The ad / corporate video is by BBH London. The full #typed note is here …
#esoteric, how can you predict success?
This is very interesting, a snippet from a Ted Talk by University of Pennsylvania Assistant Professor, Angela Lee Duckworth, on the intangible concepts of self-control and grit that determine how we can predict both academic and professional success.
#experiential, the open shop, a Loja Vazia charity project
Campaign by Loducca agency, Brazil
This is a really clever and creative pop-up campaign – created for a charity to clothe the homeless in Sao Paulo, Brazil by agency Loducca.
Somewhat unique is that the experiential project has been turned open-source – so the creative is being made available to other parties whom may want to replicate the initiative.
#brand planning, Captain Marvel goes retro
#anthropology, introduction to YouTube
Introduction to YouTube
Professor Michael Wesch, Assistant Professor of cultural anthropology at Kansas State University (and one for the most forward thinkers that I follow), presented at the Library of Congress, June 23rd 2008.
This is the presentation and as always is highly thought provoking.
#business development, managing your people, not the funnel
Stop managing your pipeline and start managing your people
Andrew Adams talks about “… most companies spend[ing] too much time, money and energy on measuring and managing the pipeline rather than managing and improving the quality of leads that go into – and ultimately come out of – the pipeline” – a really valid point.
Having also making the point that “… the pipeline is a vital part of the sales process, it is also where the most fundamental mistake is made” it is always interesting to understand where a business places focus.
#social media, a perspective from Europe
Taking a European view, Search Engine Land writes on how “the optimization done by the “experts” typically focuses on sites like Facebook, Twitter and of course YouTube. When it comes to Europe, however, there are many more choices”
#business development, what does digital mean to you?
What does digital mean to you?
What does digital mean to you? I ask because the Karel Dörner and David Edelman of McKinsey article cites “… technology [or] … digital is a new way of engaging with customers [or] … it represents an entirely new way of doing business”
Both go on to say these definitions aren’t necessarily incorrect, however incomplete.
#brand planning, the net generation, unplugged
The net generation, unplugged
Published by The Economist, ‘The net generation, unplugged‘ updates us on how Gen X and Gen Y are changing.
“They are variously known as the Net Generation, Millennials, Generation Y or Digital Natives. But whatever you call this group of young people—roughly, those born between 1980 and 2000—there is a widespread consensus among educators, marketers and policymakers that digital technologies have given rise to a new generation of students, consumers, and citizens who see the world in a different way. Growing up with the internet, it is argued, has transformed their approach to education, work and politics.