#advertising ~ A few good creatives
This speaks for itself!
#creativity, spotting the gap in the market
Does my LinkedIn profile portray my professional image?
A clever initiative, spotting the gap in the market.
#research, social media content creation waning
#research ~ Social Media Content Creation Waning
A new research paper – interesting.
The full #typed note is here …
#business development, TDA Advertising agency showreel
My all time favourite agency showreel
OK, this is an industry viral. But still on message
#brand Planning, when did we start trusting strangers?
So is this Web 2.0?
A presentation from Universal McCann, albeit data heavy, but with real insights.
#brand planning, brand participation
#planning ~ Brand Participation
I’m a fan of Helge Tenno’s work and interpretation of branding.
The full #typed note is here …
#innovation, Phonebloks solving first world problems
I like this – a novel approach to solving the First World problem of recycling nearly new tech gadgetry.
In this instance, it is how we could upgrade our mobile phones using a modular approach to manufacture.
The argument is convincing, though the approach is basic – but does raise interesting questions.
#inspiration, Mad Men? No, Mad Alice
#social Media, Sickly? Need soup? Heinz will deliver a …
Sickly? Need Soup? Heinz will deliver a … … personalised tin
Like this Facebook app.
The full #typed note is here …
#best practice, the digital agencies of the future
The Digital Agencies of the Future
Nick Jones of Narrow Design has undertaken a research project for his agency McKinney.
Prior to building the new agency website that will be touch device compliant/friendly he checked his this for his peer agencies and the results are interesting.
#search, should you include blogging
Should you include blogging
A white paper on Search and Blogging. Interesting reading.
The full #typed note is here …
#esoteric, Kuler, bringing colour pallets together
An Adobe platform for designers
This is really simple and the reason I really like it. Selecting colour pallets that work within the visual environment can be really assisted using Kuler.
#blogging, the rules
Beautifully presented paper on the rules of blogging … The full #typed note is here …
#brand planning, do’s and don’ts of corporate blogging
This article is still relevant today.
Every day, 70,000 new blogs appear on the Internet, according to search engine Technorati. Yet few of them emerge from the cubicles and plush corner offices of large public companies.
#planning, what is HTML5?
Planning, A very useful guide to HTML5 … what is it? The full #typed note is here …
#best practice, Radio 4 news today, highlighting consumer campaign around websites
The CAP Code
BBC Radio 4 news this morning featured the ASA extending its’ remit and how it expects thousands of additional consumer complaints.
#corporate, the Netflix way of organisational behaviour
Netflix, the entertainment company by post, has some enlightened ideas on how the organisation should run.
#planning, digital engagement strategy for luxury brands
Paper by Marci Ikeler and Phil Jackson of Publicis. Good overview. The full #typed note is here …
#research, a day in the internet
Research with a day in the internet (click image for the whole story), by Online Education. The full #typed note is here …
#best practice, iPac usability
Best practice ::
Dr Jakob Nielsen, the renowned Danish usability expert, examines the iPad for usability, noting that there is a free-for-all in the development of Apps and there are few if no standards for user interaction.
Whilst Apple are fastidious when it comes to developers and how they code and develop, there are no standards for basics. And a second major point Nielsen makes is that there is no real rating of the Apps available.
#advertising, end of the Happy Meal?
End of the Happy Meal?
San Francisco’s Board of Supervisors have passed a law that sees if becoming the first major U.S. city to crack down on giving away free toys with unhealthy restaurant meals for children.
#viral marketing, American Airlines meets Mr X, a tragic tale of brand failure
A presentation on the power of the consumer in using viral to achieve their own agenda and the result on a brand (and in this case, an individual involved).
#experiential, done well, it’s very effective
It's the Malibu flash mob
Flash mobs have been around for a while now.
The full #typed note is here …
#microblogging, be careful what you tweet
Micro-blogging, Be careful what you tweet. The full #typed note is here …
#experiential, Kelly Brook and Carlsberg
If Carlsberg did 3D TV … following the theme, filmed in London. Kelly Brook brings 3D to life by surprising a London cinema audience during the adverts.