Surviving Procurement
An interesting article with some pointers from Matt van Hoven on DigiDay.
#blogging, the 2010 top 50 blogs marketing blogs
The 2010 top 50 blogs marketing blogs
Many of these are now on my Feedly RSS feed.
#esoteric, Google highlights key words in red, only on Hong Kong site
Google highlights key words in red – but only on Hong Kong site
Is this for the user or for censorship?
#blogging, an introduction
Another intro on blogging.
#social media, top 10 social media blogs, the 2010 winners
Social Media Examiner has published the results of a reader poll on the leading blogs we should all be reading … The full #typed note is here …
#experiential, Burger King Whopper Face
Experiential
A really excellent campaign for Burger King – Whopper Face.
Protected: #business development, what a creative agency would never say
#best practice, Samsung caught with fake viral activity
On Best Practice, Samsung has been identified as brand owner being behind the forum posts – through their agency, The Viral Company Sweden, which were uploaded to engnder debate on their products – LED televisions. The full #typed note is here …
#advertising, viral campaign for launch of Windows 7
#advertising ~ Viral campaign for launch of Windows 7
I’m rather hoping this viral isn’t real.
#best practice, Radio 4 news today, highlighting consumer campaign around websites
The CAP Code
BBC Radio 4 news this morning featured the ASA extending its’ remit and how it expects thousands of additional consumer complaints.
#brand planning, post digital marketing 2009
Planning
An interesting view on what is happening to us because of the digital world. Written in 2009, what will be interesting is to see how this digital space develops as time progresses. I’ll be revisiting this every few years.
#brand planning, five rules of creativity
W+K five rules of creativity:
Like this. The five rules of #creativity.
#esoteric, a product too far, m’thinks …
#escoteric, Website of the week, Random-Website.com
Website of the week
From February 2021, the website of the month is now weekly, and this week is a little bit different in that it’s a portal to the very random and very digital world.
#brand planning, the SMPR
This paper by Todd Andrlik, at Leopardo, charts the history of PR.
Skipping through this, it then concentrates on the conception of SMPR, social media press releases. I’m a strong advocate of these, within the context of a broader communications plan and policy. SMPR require ancillary content, tags, links and information – so it must be there in place for these to be utilised.
#advertising, Bic Biros promote handwriting using global crowdsourced content
What would the world’s handwriting look like, superimposed, letter by letter?
theuniversaltypeface.com seeks to fine out
#best practice, iPac usability
Best practice ::
Dr Jakob Nielsen, the renowned Danish usability expert, examines the iPad for usability, noting that there is a free-for-all in the development of Apps and there are few if no standards for user interaction.
Whilst Apple are fastidious when it comes to developers and how they code and develop, there are no standards for basics. And a second major point Nielsen makes is that there is no real rating of the Apps available.
#management, 10 Workplace skills of the Future
Ten years ago, these were the skills of the future
Management – Be there a new world order or not, and I’m undecided whether if it’s all just a natural progression, albeit at an exponential rate, the 10 Workplace Skills of the Future or the skills workers should strive to have and the skills employers should seek out and promote – as written up by the Institute For The Future.
Is this an antidote to the Gen X/Gen Y divide? The full #typed note is here …
#esoteric, QR codes, Google integrating businesses with maps
Google has added to its Local Business Centre (currently in the US only) offering with a new service that links a QR code window decal to the Google page their company information, reviews, map and contact information.
#research, consumers free to speak their mind online
eMarketing has released a research study undertaken by Euro RSCG Worldwide on how people interact with the web. Actually, it demonstrates that inhibitions are reduced (surprising?).
However, it reminds us that consumer opinions are now being voiced continually – and not all of it is good. The full #typed note is here …
#advertising and brands
#planning, Digital Trends 2021, an in-depth analysis
Digital 2021, Global overview
An in-depth report, looking at the worldwide digital trends. Caveat: I’ve a research background so this interests me, realising it’s one shy of 300 slides long.
#esoteric, Twitter as explained by the founder
Twitter as explained by the founder
Always a good place to start when you want to understand how a platform has grown – the founder.
#social media, Menshn, a new microblogging platform, on topic, and only on topic
Menshn, a new microblogging platform, on topic, and only on topic
Well, I’ve set up my Menshn account and profile. The new microblogging site – started by Louise Mensch and Luke Bozier launched last week and is currently accessible to US users only – so after a little bit of sidestepping the filter, I managed to get in and register. The full #typed note is here …
#escoeric, I’m road-testing Luminar 4, so these are the updates
Luminar 4, photo-editing using AI, but does it do what is says?
I’m giving Luminar 4 a road test, so I’ll be revisiting here to provide updates on how I get on over the next three months.