Will Pop Tarts be as good as Rapha?
I’ve just written about the Rapha pop-up shop in London.
#futurology, the digital reality
Written by Chris Schaumann of Microsoft, this is a view of the digital world and it’s future, albeit from an MS viewpoint.
#escoteric, Website of the week, Random-Website.com
Website of the week
From February 2021, the website of the month is now weekly, and this week is a little bit different in that it’s a portal to the very random and very digital world.
#business development, prospecting using cold emails
Prospecting using cold emails
If the new business food chain is composed of cold email, no response, follow-up email, no response, failed cold call then what are some tactics that can interrupt this?
Some initial considerations:
Who can we find through research that is likely be best candidate for a decision maker?
Whomever, they will be receiving up to 100 cold email per day so they won’t be likely respond
We can’t track if they read the email
The follow-up is then another email or a cold call
#brand planning, the Jonny Cash project
Participatory Culture
An article on Participatory Culture
The full #typed note is here …
#brand planning, measuring blog marketing
Are you measuring your blogging?
Metrics are important – using this data to your advantage (analysing ‘ learning and implementing these leanings) is vital.
#research, ups and downs of social networks
The ups and downs of social networks
The BBC has published new research data on the performance of selected (but main) social media networks and platforms.
Protected: #business development, what a creative agency would never say
#shopper marketing, Best Buy rolling out in-store mobile couponing
Best Buy rolling out in-store mobile couponing
Best Buy, the US retailer, is rolling out an in-store mobile couponing via startup Shopkick
#anthropology, drive, the surprising truth about what motivates us
Drive, the surprising truth about what motivates us
Like this a lot. A research paper (video) on motivation.
The full #typed note is here …
#procurement, COI digital expenditure and ROI
COI digital expenditure and ROI
The COI has published Reporting on progress – Central government websites 2009/10.
#business development, half of brands increase marketing spend, challenge of ROI measurement
Half of brands increase marketing spend, challenge of ROI measurement
A new research report out is showing that “52% of companies worldwide will increase marketing spend this year, an 11% drop from last year’s high”. 52% of companies globally will increase overall marketing spend this year, compared to 63% last year.
#socialmedia, the bottom line on Facebook & Twitter
This paper by Irina Skaya includes pointers for brands embarking on using Twitter (and Facebook).
#business development, agency credentials, mobile agency
Agency Credentials Mobile Agency
An example format of a mobile agency credentials deck – these set the standard.
#brand planning, social media, the perfect post
What is the perfect Social media post?
Really good reference infographic for creating the perfect post across the (current) main SM channels.
#social media, a planners view
A planners view
This is a thirty minute presentation by Faris Yakob, who is a senior digital strategist at McCann Erickson NY, at the recent IPA Social on planning. The full #typed note is here …
#social media, social media optimisation
Social media optimization
Rohit Bhargava of Ogilvy talks of social media optimisation – and promoting your blog.
#brand planning, Captain Marvel goes retro
#startups, getting from free to MRR
We got stuck in the all-too-common trap of building a user-base and worrying about revenue later
Use Bit.ly? Of course you do. As I do (amongst others, though, including having run my own dedicated URL to track clicks).
Insights here, entitled “The Rise, Fall, and Rise of Bitly: How a Free Link Shortener Became a Real Business” from Bit.ly CEO Mark Josephson.
#research, internet trends from Morgan Stanley
Always interesting to read the numbers from Morgan Stanley – however it is the ‘so what’ that matters.
#social media, a reminder, tips for beginners, from 2010
A reminder (and tips for beginners)
Mike Fruchter writes about social media for beginners.
Everyone has to start somewhere …
#mobile, mobile abilities map
Mobile, A presentation on mobile by Helge Tennø.
#advertising, McDonald’s vs Burger King
I’m sorta’ hoping this is a spoof.
Comparative advertising?
The full #typed note is here …
#advertising, Advertising Exchanges, open the market
Advertising Exchanges - Open the market
#business development, We’re not hiring
Saw this on my feed.
This isn’t hiring. Best to get the message right, first time.