#business development, prospecting using cold emails

Prospecting using cold emails

If the new business food chain is composed of cold email, no response, follow-up email, no response, failed cold call then what are some tactics that can interrupt this?

Some initial considerations:

Who can we find through research that is likely be best candidate for a decision maker?

Whomever, they will be receiving up to 100 cold email per day so they won’t be likely respond

We can’t track if they read the email

The follow-up is then another email or a cold call

The full #typed note is here

#startups, getting from free to MRR

We got stuck in the all-too-common trap of building a user-base and worrying about revenue later

Use Bit.ly? Of course you do. As I do (amongst others, though, including having run my own dedicated URL to track clicks).

Insights here, entitled “The Rise, Fall, and Rise of Bitly: How a Free Link Shortener Became a Real Business” from Bit.ly CEO Mark Josephson.

The full #typed note is here