An Introduction To Blogging And Podcasting Webinar
#anthropology, migration across the US is studied by Forbes
Migration across the US is studied by Forbes
Forbes have analysed the migration of people across the US – and created an interactive map to show where the more than 10 million Americans moved to – from one county to another during 2008.
#advertising, the Christmas 2016 TV Ads
A round-up of UK #advertising creativity – the Christmas 2016 TV ads.
#brand planning, John Clare, CEO Dixons and DSG lambastes agency digital capability
John Clare, CEO Dixons / DSG lambastes agencies over digital capabilities
Facing the digital age
#brand planning, Socialnomics, a measurement
On ROI, an excellent summary from Socialnomics author Erik Qualman about measuring the return of marketing investment across social media. The full #typed note is here …
#social media, 300 case studies of social media marketing
On Social Media, written by Roderick Low of Expeditus Media, Singapore, this brings together a vast number of links – providing a valuable social media guide/resource. The full #typed note is here …
#research, how teens use media
On Research, Nielsen have published this research paper on the internet usage of the teen consumer. The full #typed note is here …
#business development, PR for marketing services agencies using the super fresh web
PR for marketing services agencies using the super fresh web
How do marketing services agencies create relevant, substantive and continual agency PR to leverage the super fresh web?
What has changed and who haven’t changed? What is the best use of social media for agencies? How does social media and PR link in the super fresh web? What are the learnings that should be implemented to do things differently?
What are the results that can be expected and achieved?
The full #typed note is here …
#esoteric, ADrive 50GB free cloud service review
Review of ADrive 50GB Free Cloud Service
One file upload and my account is locked for 24 hours
First Cloud platform for me was GMail Drive. I have been using cloud computing since 2006 – via GMail Drive (and having tried phpGMail Drive which I discontinued using). With each new update came log-in problems and issues but overall, stability was good (and it is still working today).
#esoteric, RFID, the aesthetics of an alien beast
The aesthetics of an alien beast
Well documented, well reasoned and well written about, it is known that I am wary about RFID. A lot. And the implications of how we walk into a store to be bombarded by bespoke messaging because the tag in our sneakers has linked to the mainframe.
#advertising, Audi halloween ad
The Audi Halloween advert – scary stuff.
#brand planning, the McDonald’s index explained
How the cost of a Big Mac tries to define the state of its countries’ currency
The McDonald’s Big Mac Index, explained.
#Business development, how important is empathy?
Is empathy an important quality for a Business Development practitioner?
Scott Brothers of Oncam sees empathy as a vital trait. And he uses it within the context his business on a daily basis.
#research, social media content creation waning
#research ~ Social Media Content Creation Waning
A new research paper – interesting.
The full #typed note is here …
#social media, Twitter abbreviations you need to know
#futurology, Microsoft on our view of the future
Inspiration
A look at how Microsoft views the future for the consumer.
#blogging, brand blogging
One of the longer presentations I have read.
A full 321 slides. However, in between some of the padding there is a lot of ground covered.
#anthropology, language as a window into human nature
Language as a window into human nature
On anthropology, an RSAnimate lecture by Steven Pinker.
Excellent. The full #typed note is here …
#advertising, a few good creatives
#esoteric, it is the best of times, it is the worst of times
An Orwellian view of what we face
Created by Robin Sloan and Matt Thompson, Epic 2014 was released in November 2004 as a vision of the digital future.
#advertising, Advertising Exchanges, open the market
Advertising Exchanges - Open the market
#brand planning, the SMPR
This paper by Todd Andrlik, at Leopardo, charts the history of PR.
Skipping through this, it then concentrates on the conception of SMPR, social media press releases. I’m a strong advocate of these, within the context of a broader communications plan and policy. SMPR require ancillary content, tags, links and information – so it must be there in place for these to be utilised.
#brand planning, digital, social & mobile in 2015
Digital, Social & Mobile in 2015
A look at the digital, social and mobile space – interesting stuff here.
#corporate, management changes at Wax Communications
Management changes at Wax Communications
A new management team is in place at Wax Communications after the departure of joint managing partner Roger Marriott a month ago. Sam Jordan, the other joint managing partner, has taken on the combined role of managing director alongside other director-level appointments.
#business development, marketing agency gross margins 2016
Marketing Agency Gross Margins 2016
Agency performance and benchmarking is a fundamental element of governance – assessing how the business is operating against industry norms.