This, by Brian Morrissey: dispels ten myths of social media marketing. excellent.
#business development, rules for upping your presentation skills
Rules for upping your presentation skills
Presenting skills come naturally or not, to presenters. Some relish the opportunity – as I do – and these are ten tips to up your game.
#business development, what exactly is business development?
What exactly is Business Development?
An interesting article on ‘What is Business development’.
#brand planning, the tenth dimension
Imagining the Tenth Dimension Intriguing, to say the least, analysis of our multi-dimensional world
Really interesting work from Rob Bryanton
#brand planning, we were wrong all along
#social media, what the ! is social media?
What the ! is social media?
A (great) paper on social media by Marta Kagan.
#business development, managing your people, not the funnel
Stop managing your pipeline and start managing your people
Andrew Adams talks about “… most companies spend[ing] too much time, money and energy on measuring and managing the pipeline rather than managing and improving the quality of leads that go into – and ultimately come out of – the pipeline” – a really valid point.
Having also making the point that “… the pipeline is a vital part of the sales process, it is also where the most fundamental mistake is made” it is always interesting to understand where a business places focus.
#inspiration, ideation, taking another view …
#inspiration ~ Ideation – taking another view …
#best practice, IPM warns on online rule changes
IPM warns on online rule changes
The CEO of IPM, Annie Swift, is quoted in the February edition of Promotional Marketing .
The article also mentions the work I am undertaking on behalf of the IPM, to reach out to the digital and mobile community to raise awareness of the extension of the ASA remit.
#inspiration, Mad Men? No, Mad Alice
#digital lifestyle aggregation, Google maps to in-car sat nav
Google maps to in-car sat nav
An example of DLA.
The full #typed note is here …
#microblogging, the dangers of Twitter
Microblogging, again, an on-screen spat on Twitter (as reported by the BBC) shows the danger that exists for the uninitiated. Microblogging is a powerful communication channel – and one that has to be treated as such.
A political punch-up live on the net between Sally Bercow and person/s unknown.
Read it here in case it’s deleted.
#privacy, Facebook and Google data retention conundrum
When Google launched Gmail, I received an invitation to a Beta account, early on. One thing that struck me was the inability to delete any emails that you received or sent. The full #typed note is here …
#insight paper, Xliftpitch, Saatch & Saatchi X, Graduate Recruitment
Xliftpitch Saatch & Saatchi X Graduate Recruitment
This Saatchi & Saatchi X Graduate Recruitment Lift Pitch Day.
#social media, the super-fresh web
If you take only a point form something (below is interesting but yet again regurgitates statistics without referencing the outcome (so what?) – then it is ‘the super-fresh web. The full #typed note is here …
#esoteric, when a colleague can’t pronounce your name
I can emphasise with these guys, with a surname like mine
Difficult to pronounce name?
#escoteric, a number plate for every driver, where could this lead to?
We could all now have an individual licence plate, no need to worry about privacy then
Where will this lead to? A new piece of tech has been approved for use in of Michigan – basically instead of a plastic number plate (or metal license plate abroad), it is replaced with a backlit HD display.
#blogging, the 2010 top 50 blogs marketing blogs
The 2010 top 50 blogs marketing blogs
Many of these are now on my Feedly RSS feed.
#startups, pricing, or not talking about it
Pricing, or not talking about it
I’ve been working on price points – researching, testing, communicating, trialing, changing, communicating, and restarting the loop. I caught this interesting read on creating price points – and move to MRR and ARR for a startup.
#experiential, Unilever interactive ice cream vending machine
Remember the thrill of an icecream as a kid? Well at Cannes yesterday, Unilever released details if their latest project – an interactive vending machine with face recognition and Bluetooth technology built in. As for the ROI on the ice pop, anyone’s guess. The full #typed note is here …
#advertising, very clever Uniqlo online activity
Very clever Uniqlo online activity
THA Ltd, the agency behind Uniqlo have created a banner ad campaign that is very very clever.
#business development, Getting the point across, #amazon-wise
On making words sound like music
AWS, the Amazon tech giant, has released, somewhat accidently I read, its’ email template highlighting thinking on cadence and call to actions.
#advertising, Google your way to a job
Google your way to a job
A chap from NY looking for a new ad job. Thinking differently.
#brand planning, Forrester brand monitoring
A paper by Forrester on brand monitoring
The full #typed note is here …
#business development, Marketing League Table New Media Top 100
Of all the marketing services sectors, new media is the most diverse in its offering.
Everything from mobile and email marketing to interactive TV and online advertising is represented by the agencies ranked in Marketing’s new media league table.