This, by Brian Morrissey: dispels ten myths of social media marketing. excellent.
Rules for upping your presentation skills
Presenting skills come naturally or not, to presenters. Some relish the opportunity – as I do – and these are ten tips to up your game.
What exactly is Business Development?
An interesting article on ‘What is Business development’.
Imagining the Tenth Dimension Intriguing, to say the least, analysis of our multi-dimensional world
Really interesting work from Rob Bryanton
A view on planning.
What the ! is social media?
A (great) paper on social media by Marta Kagan.
Stop managing your pipeline and start managing your people
Andrew Adams talks about “… most companies spend[ing] too much time, money and energy on measuring and managing the pipeline rather than managing and improving the quality of leads that go into – and ultimately come out of – the pipeline” – a really valid point.
Having also making the point that “… the pipeline is a vital part of the sales process, it is also where the most fundamental mistake is made” it is always interesting to understand where a business places focus.
#inspiration ~ Ideation – taking another view …
IPM warns on online rule changes
The article also mentions the work I am undertaking on behalf of the IPM, to reach out to the digital and mobile community to raise awareness of the extension of the ASA remit.
Mad Men? No, Mad Alice
Random. Mad Alice.
Google maps to in-car sat nav
An example of DLA.
The full #typed note is here …
Microblogging, again, an on-screen spat on Twitter (as reported by the BBC) shows the danger that exists for the uninitiated. Microblogging is a powerful communication channel – and one that has to be treated as such.
A political punch-up live on the net between Sally Bercow and person/s unknown.
Read it here in case it’s deleted.
When Google launched Gmail, I received an invitation to a Beta account, early on. One thing that struck me was the inability to delete any emails that you received or sent. The full #typed note is here …
Xliftpitch Saatch & Saatchi X Graduate Recruitment
This Saatchi & Saatchi X Graduate Recruitment Lift Pitch Day.
If you take only a point form something (below is interesting but yet again regurgitates statistics without referencing the outcome (so what?) – then it is ‘the super-fresh web. The full #typed note is here …
Difficult to pronounce name?
Where will this lead to? A new piece of tech has been approved for use in of Michigan – basically instead of a plastic number plate (or metal license plate abroad), it is replaced with a backlit HD display.
The 2010 top 50 blogs marketing blogs
Many of these are now on my Feedly RSS feed.
I’ve been working on price points – researching, testing, communicating, trialing, changing, communicating, and restarting the loop. I caught this interesting read on creating price points – and move to MRR and ARR for a startup.
Remember the thrill of an icecream as a kid? Well at Cannes yesterday, Unilever released details if their latest project – an interactive vending machine with face recognition and Bluetooth technology built in. As for the ROI on the ice pop, anyone’s guess. The full #typed note is here …
Very clever Uniqlo online activity
THA Ltd, the agency behind Uniqlo have created a banner ad campaign that is very very clever.
AWS, the Amazon tech giant, has released, somewhat accidently I read, its’ email template highlighting thinking on cadence and call to actions.
A chap from NY looking for a new ad job. Thinking differently.
A paper by Forrester on brand monitoring
The full #typed note is here …
Everything from mobile and email marketing to interactive TV and online advertising is represented by the agencies ranked in Marketing’s new media league table.